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But then, choosing to be different requires in-depth knowledge of the market and the competition and an honest assessment of your offering. Making choices is one thing – making informed choices another. Marketing strategy is closely aligned with the overall business strategy, supporting business goals and objectives, while uncovering opportunities to differentiate and emphasize the unique value of the offering. Marketing strategy lies at the center of all tactical marketing, sales, product management and communication activities, ensuring that consistent messaging and branding occurs across the multiple contact points. To ...
with the entire organization (development, sales, customer service, implementation, etc.) to uncover all product features and customer uses. ♦ Document alternate terms or names used for features by customers and competitors. (Make sure you’re comparing apples to apples ~ pun intended). ♦ All features should be fully documented and clearly described to provide customers a clear understanding of the attributes of the product or service. Now, take the list and feature by feature, ask “So what?” ♦ Some features are merely features. An apple is round, but aside from the fact ... Read More
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- FortWorthTXJobs Manager, Marketing & Client Services - American Beacon Advisors - Dallas-Fort Worth, TX: United States Requiremen... http://bit.ly/cCs1e3
- mee_sonya Alliance Data buys <b>Direct Marketing</b> Services - Dallas Business Journal http://bit.ly/aEhkqM
- 1marketingmagic Alliance Data buys Direct Marketing Services - Dallas Business Journal http://bit.ly/bl0GRd
(Dallas internet marketing) Marketing Training And Business Solutions
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- Trintech to Present Webinar on the Benefits of Embedding ...
- AT&T Webinar to Help Small Businesses Protect and Manage ...