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Special Report on

Deceptive Online Marketing

deceptive online marketing special research report Photo by esbjournal.com
A debit card company that charged consumers a fee for a debit card they had ordered unknowingly while applying for a payday loan online, has agreed to settle Federal Trade Commission charges that the company and its principals violated federal law. The settlement bars future violations and requires the company’s owner to pay $52,000. The FTC also filed suit in federal court, charging the company’s marketing affiliate and its principals with deceptive marketing practices and seeking to bar the deception and obtain redress for consumers. The FTC alleged that thousands of consumers who applied for a payday loan online ...
industry, focused on ensuring consumers receive notice of advertising practices. Generally speaking, behavioral advertising refers to the tracking of users’ online activities over time and across web sites in order to deliver advertising tailored to those activities. In that context, a “notice and choice” model might involve a web site posting a privacy policy describing its advertising services, which would provide a consumer choosing to visit a site or use a service notice of the policies and level of privacy offered. 1 More recently, amidst the use of increasingly sophisticated software and expansive data collection ...
REVIEWS AND OPINIONS
Deceptive Online Marketing Is Never a Good Idea
Many of us have fallen victim to deceptive marketing tactics in one way or another. Congress recently intervened with credit card companies engaging in the “low introductory interest rate” trap that convinced less than mindful consumers that there was actually some “savings’ involved in the deal. In fact, after the three month period interest rates climbed to well over 30% in some cases, which resulted in consumers not being able to meet minimum payment requirements and being charged astronomical late fees. These kinds of tactics are short-sighted and primarily designed to increase the perceived value of the product for the ... market research, surveys and trends
FTC Settlements Bar Deceptive Online Marketing of “Free” Internet ...
An online marketer of purportedly “free” Internet auction kits, which automatically charged unwitting consumers $59.95 a month for enrollment in an “online supplier” program for Internet auctions, has agreed to settle Federal Trade Commission charges that its actions violated federal law. The separate proposed court settlements with the company and two of its former executives bar them from similar deceptive conduct in the future, and require them to make specific disclosures to ensure consumers are aware of any recurring-fee plans (also known as “continuity plans” or “negative option plans”) for which they are signing up or ... market research, surveys and trends

SURVEY RESULTS FOR
DECEPTIVE ONLINE MARKETING

Second Supplement in In the Matter of Google, Inc., Support of ...
Sep 17, 2007 ... Unfair and Deceptive Online Marketing Practices, June 21, 2007, .... grow by more than 21 percent per year to reach $62 billion in 2011. ... industry trends, business articles and survey research
News Room
concerning the Google/DoubleClick merger. The new complaint explains the need for the FTC to consider consumer privacy interests in the context of a merger review involving the Internet's largest search profiling company and the Internet's largest targeted advertising company. The complaint provides additional evidence about Google and DoubleClick's business practices that fail to comply with generally accepted privacy safeguards, and proposes further steps that the Commission should take if the merger is to be approved.   November 12, 2007 Chairman Deborah Platt Majoras Federal Trade Commission 600 ... industry trends, business articles and survey research
RELATED NEWS
Advertising Rules and Social Media: Texas Style
An increasing number of Texas attorneys and firms are using social media sites such as Twitter, Facebook, and LinkedIn to enhance their internet presence. Many lawyers have begun to embrace social media as part of a broader marketing strategy, but a significant number avoid the phenomenon for fear of crossing an undefined line somewhere in Part VII of the Texas Disciplinary Rules of Professional Conduct -- the advertising and solicitation rules. In 2005, the Texas Supreme Court broadened those rules to include an attorney's electronic or digital communications, a category undoubtedly encompassing social media. The ... market trends, news research and surveys resources
Smartphone Faceoff: iPhone 4 vs. Droid X
The big winner in that matchup was Amazon, with 843 votes for 56.5% of the total votes. Second place went to eBay with 385 votes and 25.8% of the total, while trailed behind in third with 179 votes, or 12% of the total. The “no preference” tie vote rounded out the poll with 84 votes for 5.6%. This week we turn our attention back once again to a white hot topic these days: smartphones. Motorola’s update to the popular Droid was announced and detailed as the Droid X just one day before the new iPhone 4 hit the ground to thronging lines of Apple fanatics . This head-to-head is shaping up to be the smartphone ... market trends, news research and surveys resources

INFORMATION RESOURCES

Regulating Online Buzz Marketing: Untangling a Web of Deceit
the Commission will be able to effectively regulate against deceptive online marketing efforts without unduly stifling speech on the Internet. ... technology research, surveys study and trend statistics
Deceptive Advertising & Marketing
Deceptive advertising and marketing practices have been around since the beginning of time and are still prevalent today. Sometimes it is done unknowingly by an advertiser, however, more often than not, it is done with the intent to mislead the consumer, making deceptive advertising a relevant marketing ethics issue. This paper will first define deceptive advertising and marketing, and describe different types of deception. Next, it will examine what makes an advertisement or marketing practice deceptive. A look into the deceptive advertising issues of the 1990�s as well as reviewing the monitoring agencies, and addressing ... technology research, surveys study and trend statistics
REAL TIME
DECEPTIVE ONLINE MARKETING
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QUESTIONS AND ANSWERS
Search Engine Optimization (SEO) - Webmaster Tools Help
SEO is an acronym for "search engine optimization" or "search engine optimizer." Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including: Review of your site content or structure Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript Content development
What's wrong with online marketing and advertising?
after being around for a while in the net arena, it seems the bigger the company the less effective their advertising and the more money flies out the door. Search engine positioning and placement are often overlooked in favor of banner campaigns. Companies that are ripe with numerous web sites that if structured in the right way could dominate their niche in the SERPs opt to spend staggering amounts of money on placements that yield $100.00+/conversion (sometimes a click) (conversion = request for more information - never dealt with e-tailers). 50-60% of visitors enter and exit on the same page. IMHO, these are abysmal numbers ...