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Demand Generation meets Marketing Automation
Demand Generation meets Marketing Automation - Trends
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what we’ve seen, heard, and learned over the past 12 months and to look ahead to what’s still to come. Over the upcoming days, I’ll be writing about some of the key trends I see for Marketing Automation in 2010.To kick it off, here’s trend number one. Trend 1. Inbound Marketing “Meets” Marketing Automation “Inbound Marketing” had a big 2009. The Inbound Marketing Summit expanded to three events (looks like they’re doing four in 2010), Hubspot continues to do a great job evangelizing the art of “getting found by customers”, and Social Media, a pillar of Inbound ...
(Twitter: #s20c) — where Silverpop was a Platinum sponsor and exhibitor. This follows my recent attendance at several other marketing conferences, including the Forrester Marketing Forum 2010 and the SiriusDecisions 2010 Summit , which I have also covered in recent blog posts. All three events had strong B2B demand generation takeaways, but the focus of each was different. Forrester was targeted primarily at the enterprise marketer (and had a heavy B2C slant); SiriusDecisions was targeted probably 65%/35%, marketer/sales, and covered best practices for both enterprise and ... Read More
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DEMAND GENERATION MEETS MARKETING AUTOMATION
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