Special Report on
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Dental Marketing White Paper - Trends
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for profit. These were two areas I examined before selecting a profession. According to the American Dental Association (ADA), dental offices are the third highest-ranking category of start-up business most likely to survive. The average income of a dentist is in the highest 8 percent of U.S. family income. As the growing population becomes better educated and more wealthy, people demand better dental care ("Starting Your Dental Practice," p. 4). Annual spending for dental services has risen from $13.3 to $45.8 billion , an increase of 244.4 percent, from 1980 to 1995 ("Key Dental Facts," p. 8). The ...
in this modern, hyperactive consumer market, it is imperative for general dental and specialty offices to move beyond a generic current occupant presentation. Even the personalized “address label” and/or black and white personalization of letter mailings to current dental patients has its limitations. Variable digital full color printing has significant potential to achieve the internal and external communication goals of many dental practice types including cosmetic, family, and orthodontic. Dental and orthodontic practices not in a healthy growth mode or that have seen shrinkage in ... Read More
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Traffic From Torrents by Michelle MacPhearson
Health Care Stakeholder Discussion: Small Businesses
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