Special Report on
Department of Management and Marketing
Department of Management and Marketing - Trends
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Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly based on a business' size, corporate culture , and industry context. For example, in a large consumer products company, the marketing manager may act as the overall general manager of his or her assigned product 2 To create an effective, cost-efficient Marketing management strategy , firms must possess a detailed, objective understanding of their own business and the market in which they operate. 3 In ...
The Hong Kong Polytechnic University (PolyU) showcased an array of innovations which range from stem cell research to energy-saving device and RFID technology. These breakthroughs have impressed overseas audience at the 38th International Exhibition of Inventions of Geneva in Switzerland. Group photo of Mr Nicholas Yeung (fourth from right), PolyU Executive Vice President, with project inventors The Hong Kong Polytechnic University (PolyU) today (24 June) showcased an array of innovations which range from stem cell research to energy-saving device and RFID technology. These breakthroughs ... Read More
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