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Special Report on

Destination Marketing / Tourism / Travel

destination marketing tourism travel special research report Photo by www.enthrallmarketing.com
and Racherla, P. (2007). Visual representation of knowledge networks: A social network analysis of hospitality research domain. International Journal of Hospitality Management , Accepted. Jang, S. S., Hu, C ., Morrison, A. M., and J.T. O'Leary, (2007). “Demonstrating an exploratory-confirmatory factor approach to travel activity patterns: A study of French pleasure travelers to North America.” Tourism Analysis, 12 (3):149-164. Kothari, T., Hu, C ., and Roehl, W. S. (2007). An exploratory investigation of e-procurement in a chain hotel: A case study methodology approach. International Journal of Hospitality Management
as people who "travel to and stay in places outside their usual environment for more than twenty-four (24) hours and not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited." Tourism has become a popular global leisure activity. In 2008, there were over 922 million international tourist arrivals, with a growth of 1.9% as compared to 2007. International tourism receipts grew to US$ 944 billion ( euro 642 billion) in 2008, corresponding to an increase in real terms of 1.8%. 1 As a result of the late-2000s recession , ...
REVIEWS AND OPINIONS
The tripecho Effect - Neel Inamdar
In the column, we talked specifically about an idea referred to as the tripecho, a theory that the value of a visitor does not end with the visit itself, but rather continues to create value due to the ripples or influence of their social network. A New Way to Share Travel Experiences Twenty years ago, a vacation to, say Hawaii, would have caused some basic social sharing interaction between the visitor and his/her friends. Think postcards, photos, phone calls, home movies, scrapbooks and general conversation during family events. While a variety of media did exist to document the vacation experience, the way in which we shared ... market research, surveys and trends
Delta Airlines successful strategy with affluent Chinese tourists
As a growing number of Chinese travel abroad for business and leisure, competition to lure mainland travelers is heating up between U.S. airlines. FOR IMMEDIATE RELEASE PRLog (Press Release) – Aug 10, 2010 – As a growing number of Chinese travel abroad for business and leisure, competition to lure mainland travelers is also heating up. One of the people responsible for steering mainland travelers to the United States, and one of the most experienced aviation professionals working in China today, is Delta Airlines’ director and chief representative of China and Hong Kong, Sandeep Bahl. Bahl has worked in aviation for ... market research, surveys and trends

SURVEY RESULTS FOR
DESTINATION MARKETING / TOURISM / TRAVEL

Insight into destination marketing trends. ~ Tuesday, 10th August ...
Destinations around the globe increasingly shifting marketing dollars online and looking at social media to connect with travelers. Expedia� Media, the advertising sales division of Expedia, Inc., has released insights from a new study on destination marketing organization (DMO) advertising trends.� Commissioned by Expedia and conducted by Revel, the study most notably revealed that DMOs are significantly shifting ad dollars online and away from offline media, with some DMOs saying that online now accounts for more than 50 percent of the organization's total advertising budget. According to the Expedia study, the shift of ... industry trends, business articles and survey research
Travel Facts and Statistics | U.S. Travel Association
an information-rich online hub containing economic travel data and information on travel's significant impact on the U.S. workforce and economy. Activities with the greatest level of interest among U.S. adults are, in order, visiting friends and relatives, sightseeing, beaches/waterfronts, visiting zoos/aquariums/science museums, national parks, visiting a state park, going on a cruise, theme parks, visiting a city and visiting a mountain area.  Interest in the engaging in the activities varies by generation, household income, gender and most other demographic characteristics of leisure travelers.  (Source: ... industry trends, business articles and survey research
RELATED NEWS
Battlefield catches eye of tourism corporation
Director Scott Harris said Virginia Tourism Corp. officials are planning to visit the battlefield Aug. 17 as part of their review for whether it should become the site of a state-certified visitors center. The park is seeking to have its Hall of Valor Museum serve as an information site for the area, taking the place of the Shenandoah Valley Travel Association's nearby center that closed Aug. 1. "The speed with which this has moved along is unusual," Harris said Monday, noting its fast pace. He said there is a list of criteria interested sites must meet to become certified, and state officials already have given ... market trends, news research and surveys resources
First Integrated Mobile Marketing Solution for Destinations Launched
is the first destination marketing organization (DMO) solution in the industry to provide marketing programs for destinations and their industry partners which include turnkey sales and marketing support, with the ability for the program to be self-funding. | | The solution incorporates a robust WAP and iPhone App for the DMO, plus social media integration, local search distribution, text messaging, real-time reporting and guaranteed results. For consumers, destinationM � offers the ultimate in travel-planning convenience through comprehensive hospitality industry listings, consumer reviews, streaming video, promotional ... market trends, news research and surveys resources

INFORMATION RESOURCES

A Case Study of Destination Marketing in Hong Kong
The documents related to Hong Kong travel and tourism published between 2000 and 2006 .... strengths of Hong Kong tourism in terms of destination marketing. ... technology research, surveys study and trend statistics
HOW TO WRITE A MARKETING PLAN
active, and lucrative market for destinations and other travel marketers. .... Coalition for Tourism (PACT) a regional destination marketing organization, ... technology research, surveys study and trend statistics
1 TRAVEL BLOGS AND THE IMPLICATIONS FOR DESTINATION MARKETING Bing ...
vital for tourism marketers and the tourism industry in general to understand travel blogs and their implications for destination marketing. METHODOLOGY ...
REAL TIME
DESTINATION MARKETING / TOURISM / TRAVEL
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QUESTIONS AND ANSWERS
Question: Tourism Training, Branding, Marketing
3) TRAINING PROGRAMS/CURRICULUMS: Try to find relevant examples of training programs or training sessions that have taken place to help teach tourist operators how to brand their destination, how to be profitable, how to identify their markets, etc. This should ideally be focused on training for outdoor, eco- and heritage tourism operators...but also B&Bs or small-scale locations. 4) MARKETING ASSESSMENT AND OTHER TOURISM PRODUCT DEVELOPMENT TOOLS: Try to find templates or samples of tools that are out there, whether on paper or online or through a conference or whatever, that focus on helping tourist operators create ...
How does one get a start in the tourism / travel consultant ...
How does one get a start in the tourism / travel consultant business? Education or work experience? What kinds? More questions than answers, inside... Me: 26 years old, Business / Marketing Bachelor's degree, variety of business experience, love of traveling / writing about traveling (active blog about South Korea with thousands of hits), currently overseas in Seoul (see username), and trying to figure out how to get into a career of travel or tourism consulting. Currently working as an English teacher and trying to break free of teaching 6-year-olds in favor of something much more interesting. I find traveling fascinating, ...