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Determining the Initial Franchise Fee
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Selecting advertising media involves comparing and balancing all of these factors to develop an advertising media mix that’s right for your product. There’s no one advertising solution that works for everyone. If you need assistance developing an advertising plan, media specialists at advertising agencies or media independents can offer objective, professional advice. Of course cost will be a critical factor in deciding where to advertise. You might find that some media are too expensive. Once you have determined which media are available to you based on your budget, it is important to weigh the costs versus coverage each outlet ...
Many factors impact the initial Franchise Fee charged by a Franchiser. Some franchise companies make the mistake of setting their franchise fee based solely on what their competitors are charging. Although this may appear to be a sound strategy, the problem is that not all franchise systems are created equal, regardless of whether they operate in the same industry. When establishing the initial Franchise Fee, it is important to remember that although the Franchise Fee can certainly help a company’s cash flow and assist in sustaining the company’s initial growth, the royalty fee ... Read More
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