Special Report on
Developing personas for marketing strategy
Developing personas for marketing strategy - Trends
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are an extremely valuable tool for marketers in any field. If you're not familiar with the term, personas are representations of your target audience based on research and interviews. From PR to digital to advertising, any marketing team or agency can benefit from developing client- and/or brand-specific personas. As an example, let's say one of your target audience types is a 18-21 year old male who likes emo music, skateboarding and high-end electronics. You would come up with a name for this person along the lines of "Nate" and you would find an image of him to use in your planning. When you start making decisions ...
This week I am headed back to Cincinnati to serve my Best Man duties at the wedding of one of my great friends. All will be quiet on the blogging front while I am away but here are a few links to leave you with that have got me thinking lately: AttentionMax “Why Passion Matters” – I just love this statement: “passion is not something that can be bought, outsourced or faked.” When I think about people I want on my team, passion is #1. You can train someone to be a great marketer…you can’t train passion though. I’ll take the bet that the ... Read More
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DEVELOPING PERSONAS FOR MARKETING STRATEGY
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