Special Report on
Dialogue Marketing and Sales
Dialogue Marketing and Sales - Trends
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Deutsche Post AG has published the Dialog Marketing Monitor every year since 1997 (it used to be called Direkt Marketing Monitor - Direktmarketing Deutschland). The survey provides a snapshot of the total advertising market in Germany, and it identifies trends in dialog marketing. Comprehensive picture of the dialog marketing landscape in Germany Standardized data collection methodology across all media The only instrument in Germany that records the internal and external marketing expenditures of companies Overview of the marketing activities and budgets of the various advertising instruments and, ,dialog marketing media in ...
Since even a mature business like advertising is not clearly understood by many of its practitioners you can hardly be surprised that few understand what direct marketing is. Indeed, whilst preparing this article, I saw that, in a survey of 133 leading American direct marketers, no clear agreement on what the business is emerged. When the phrase direct marketing comes up, most people, in my experience, immediately think of the medium of direct mail. Others think of direct marketing as a method of selling, like off -the-page selling. Others confuse it with a channel of distribution, like ... Read More
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