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Special Report on

Digital Strategy Planning

digital strategy planning special research report Photo by
Marketing, Branding, Personal Branding, Digital Strategy, Planning, Youth Culture Research, Youth-oriented Digital Strategy, Youth-oriented Guerilla Marketing, Mobile Marketing, Social Media (Self-Employed; Online Media industry) January 2010 — Present (7 months) Technically, GenJuice was started as a way to get some new startup ideas and empirical research for my thesis. Now it is a global network of young people from diverse backgrounds. GenJuice is rooted in the idea that the best ideas are sparked when you bring very diverse driven people together. Started January 3rd 2010 with just 12 people, GenJuice quickly grew to ...
and operational strategy, digital strategy is the process of specifying an organization's vision, goals, opportunities and initiatives in order to maximize the business benefits digital investments and efforts provide to the organization. These can range from an enterprise focus, which considers the broader opportunities and risks that digital potentially creates (e.g., changes in the publishing industry) and often includes customer intelligence, collaboration, new product/market exploration, sales and service optimization, enterprise technology architectures and processes, innovation and governance; to more marketing and ...
Wunderman Counts Down to Cannes Lions Advertising Festival ...
– In the jury room and on the stage, Wunderman is primed and ready for the seven days of the Cannes Lions International Advertising Festival that kicks off June 20 th . Leading the charge are David Sable (vice chairman and COO) who returns to France to serve on the prestigious Titanium jury and Portugal’s managing director Jorge Castanheira who will make his debut on the Direct jury. In 2009, Sable presided over the Cannes Lion’s Direct jury. “The Cannes Lions International Advertising Festival is the greatest international showcase for creativity in advertising as well as the best forum for industry knowledge sharing in ... market research, surveys and trends
Hopes and Fears from eMetrics Toronto | Noodleplay
The digital measurement industry is in flux. From April 7th – April 10th, I’ll be attending and speaking at the eMetrics Marketing Optimization conference in Toronto, hopefully finding clarity through interacting with the world’s best and brightest digital measurement practitioners. From April 7th – April 10th, I’ll be attending and speaking at the eMetrics Marketing Optimization conference in Toronto. These are my thoughts, feelings, and (hopefully) epiphanies from interacting with the world’s best and brightest in the world of digital measurement. WEDNESDAY – APRIL 7TH – 9:35 PM ... market research, surveys and trends


Rock the Boat Marketing Blog | Rock The Boat Marketing
I know you don’t know me, but your tweets about your prospects for working at a mutual fund or exchange-traded fund (ETF) company show how little you know your prospective employer. You really need to stop. One of these days all asset managers will be monitoring what’s being said about them online. And when they do, they will not be happy about how you’re using their names, how swanky you think their offices are and how much you think the hiring manager probably earns. We’re not happy about it now, on their behalf. As a matter of fact, we’re going to broaden our displeasure to all you vendors and ... industry trends, business articles and survey research
I'm pretty sure foursquare is stupid « Translator: A Digital ...
I received from my good friend and former colleague Luke Oeth, a CD at Martin Williams in Minneapolis. His remark was in response to the recent HubSpot post on AJ Bomber’s 110 percent sales increase attributed to a foursquare swarm badge promotion at the restaurant. In Luke’s defense, he did go on to say that the article intrigued him enough to download and start using foursquare. Only time will tell whether he gets hooked like the rest of us (you all know who you are). I know a lot of people who feel just like Luke. But it’s also a fact that a lot of people would say the following: “I think NASCAR is stupid.” “I think watching ... industry trends, business articles and survey research
Barnes & Noble Strategy Shift Trips Stock
slumped on heavy volume Tuesday after the bookseller posted a widening fourth-quarter loss and forecast more red ink in fiscal 2011 as it boosts spending on its digital strategy. The stock was off 12% to $14.44 in midday action. Volume of 1.65 million was already more than double the issue's trailing three-month daily average of around 750,000. The session-worst level of $13.58 was a fresh 52-week low, and at that price, the shares were down roughly 24% since the start of 2010. After Monday's closing bell, Barnes & Noble reported a net loss of $32 million, or 58 cents a share, for its fiscal fourth quarter, which ended ... market trends, news research and surveys resources
LBi and MoneyGram International Unveil a Fully Integrated Digital Experience ...
STOCKHOLM, SWEDEN and AMSTERDAM, THE NETHERLANDS, Jul 01, 2010 (MARKETWIRE via COMTEX) -- LBi the world's largest independent marketing and technology agency is excited to announce the launch of a redesigned digital experience for MoneyGram International /quotes/comstock/13*!mgi /quotes/nls/mgi ( 2.35 , -0.04 , -1.67% ) , a leading global money transfer company. Working hand-in-hand, LBi and MoneyGram re-invented how the global company utilizes the online space as a marketing vehicle. LBi worked with MoneyGram on several digital initiatives; ranging from strategy and creative, media buying and planning, to social ... market trends, news research and surveys resources


Henry Marcus
Assist in digital strategy/planning for Smartwater, Rue La La, Diane von Furstenberg, and Hudson jeans campaigns. ▪ Compile and analyze competitive and ... technology research, surveys study and trend statistics
May 1, 2009 ... strategy by directing the digital strategic planning for the Library, overseeing the. Library's institution‐wide digital initiatives, ... technology research, surveys study and trend statistics
Indiana University Digital Library Program | About Us: Strategic Plan
The Indiana University Digital Library Program (DLP) is dedicated to the production, maintenance, delivery, and preservation of a wide range of high-quality networked information resources for scholars and students at Indiana University and elsewhere. The program supports efforts to provide open access to electronic information resources to the Indiana University community and beyond. The Digital Library Program is a collaborative effort of the Indiana University Libraries, the Office of the Vice President for Information Technology, and the university research faculty with leadership from the School of Library and ...
  1. profile image PattyKeegan RT @BDAustralia: New bdtv interview with Digital Expert @pattykeegan live, plus Patty's first column- planning a social media strategy:
  2. profile image BDAustralia New bdtv interview with Digital Expert @pattykeegan live, plus Patty's first column- planning a social media strategy:
Online strategy. Digital strategy.E-marketing strategy. E-business ...
What term (it may not be one of the above) do you think effectively encompasses the collective grouping of websites, microsites, mobile content, e-commerce, pod and webcasts, community/social groups and computing, SEO, SEM, etc.? So that I do not cloud responses, I will not state my preference, but await to hear yours. posted June 5, 2007 in Positioning | Closed Share This Having worked in a variety of client and agency environments I think 'Digital' will be the future-proof catchall, especially as TV and online content merges. posted June 6, 2007 Senior Engagement Manager at Accord Group India - Alto Partners see all ...
Can you still execute an external social media strategy ...
Using LinkedIn (8), Business Development (3), Employment and Labor Law (2), Customer Relationship Management (2), Freelancing and Contracting (1), Job Search (1), Government Services (1), Corporate Governance (1), Change Management (1), Organizational Development (1), Equity Markets (1), Quality Management and Standards (1), Branding (1), Engineering (1), Starting Up (1), Energy and Development (1), Enterprise Software (1), Computers and Software (1), Databases (1), Web Development (1) Cause you could!. Use an external provider with a broad knowledge in the social media behaviour of your target customer group. Out sourcing is ...