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Direct Marketing Idea Exchange
Direct Marketing Idea Exchange - Trends
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– using your small business brand to outsmart the competition – a panel discussion featuring practical branding tips and tactics from leading small business branding experts. The guys over at the Knowledge @ Wharton Marketing Blog hit it straight on here when they talk about how to approach advertising your business during a recession . “The first reaction is to cut, cut, cut, and advertising is one of the first things to go,” says Wharton marketing professor Peter Fader, adding that as companies slash advertising in a downturn, they leave empty space in consumers’ minds for aggressive marketers to ...
I am a member of a group of direct marketers called the Direct Marketing Idea Exchange. We meet periodically at New York’s Yale Club to share ideas and listen to speakers who are leaders in our industry. Today Bob Allen, interim CEO of the Direct Marketing Association , joined us. Our meeting began with a lively dialogue on the relevance and future of the DMA. It was a productive discussion that resulted in a number of interesting suggestions intended to invigorate the association. It was interesting, and somewhat disheartening that the 4 speakers at today’s luncheon are NOT ... Read More
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Full Focus: Top Stories January 27, 2006
Traffic From Torrents by Michelle MacPhearson
- Webcast: Direct Marketing for Small Businesses
- Research and Webinar: Facebook Marketing Criteria for Success ...