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Direct Response Television Advertising Agency
Direct Response Television Advertising Agency - Trends
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Koeppel Direct is a world-class direct response media buying agency specializing in Multi Channel Direct Response Television (DRTV), online, radio and print campaign management. Our media buying generates profitable results, immediately and long-term. "Koeppel Direct's media buying expertise has played an integral role in making my company successful. Koeppel generated so much business for our company, occasionally we have to limit their media buys, in order to handle all of the new business." There's been a great deal of speculation regarding the effect of TiVo on TV viewing. ...
I was talking with a couple of video and photographer professionals and we shared some ideas. What we are literally seeing before our eyes is the marketplace being flooded with new advertising inventory. The obvious driver is the Internet. What the Internet is doing is giving advertisers options away from radio, newspapers and TV. Supply and demand are at work in a big way and we are all effected by it. One thing for sure is that Google’s PPC inventory is still strong and so are their prices. As with any direct response media there are advantages and disadvantages as well as ... Read More
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