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Special Report on

Direct Response Television Advertising Agency

direct response television advertising agency special research report Photo by
to 100+ video directories, social media sites, social book marking sites and podcasting sites. We are a direct response television advertising agency of a different kind. Traditionally DRTV Ad Agencies focus only on television. We are a direct response television advertising agency that focuses not only on Television but also direct response video on the Web. For semantic purposes we could call ourselves a Direct Response Video Advertising Agency. However we have chosen to call ourselves a Direct Response Television Advertising Agency since it takes a while for the market to make the adjustment. So what’s the real difference?
advertising that asks consumers to respond directly to the company --- usually either by calling an 800 number or by visiting a web site. This is a form of direct response marketing . There are two types of direct response television, short form and long form. Short form is any DRTV commercial that is two minutes or less in length. Long form direct response is any television commercial longer than two minutes. This was the accepted term for an infomercial from 1984 until "infomercial" came into vogue in 1988. The most common time period available for purchase as "long form" infomercial media is 28 minutes, 30 ...
5 Steps to Great Video Production
If you want to expand your creative horizons and add new and exciting production elements to your videos, start by developing a plan for your production. Selecting the appropriate format, style and production elements will set you up for success. As Creative Director for an advertising agency, I am regularly part of a dog-and-pony show to pitch clients creative premises for their television programs. In order to make sure that the right creative elements are contained in each premise, we start with a think tank. This is a day long meeting with the client that allows us to gather as much information as possible about the product. ... market research, surveys and trends
The Interview As a former journalist I am tipping my hat to Tripp ...
Looking back, I think my interest and exploration of Buddhist spirituality was simply an attempt to incorporate elements such as silence, meditation, more intense prayer, and asceticism into the Christian life I had known in Protestantism. At one point I would have almost echoed the famous line from Chesterton's "Orthodoxy" when he mocks the modern fascination with Zen : "Buddhism and Christianity are a lot alike--especially Buddhism." However, while I enthusiastically extolled the virtues of the Buddhist philosophy, I never really bought into the theological foundations of it and in fact very much ... market research, surveys and trends


DRTV - Direct Response Television Advertising Agency - A.Eicoff ...
As new technology continues to explode around us, many of us continue to assess the impact it will have on both consumers and marketing. Call it half-glass-full thinking, but it appears to us that this is all good, particularly for DRTV marketers. Upon reading the article below about ESPN’s expansion into 3-D (in addition to mobile, online, iPads, etc…) the line that jumped out of the article was, “New second and third screens, online, iPad, mobile, are not cannibalizing traditional media. ” Said another way, it would appear that most of the new technology is adding to, not taking from, traditional media. industry trends, business articles and survey research
television advertising Articles - Page 1 -
As grownups, we pretty much all know that what ads say isn't always the precise truth. They always put the products in the best possible light. Kids don't think that way, of course. Just look at how many struggle with the idea that cartoons aren't real. Think there's any chance that they understand yet that commercials aren't 100% true? You're going to have to teach them. Explain Advertising to Them Start out by explaining what ads are ... Tags: parenting , children , television , advertising By: worldwideadvertising | - Advertising provides a range of options for brand owners and advertisers to ... industry trends, business articles and survey research
Creating Direct Response TV That Works
With these words, direct response TV as we know it today was born. The year was 1975, and Barry Becher and Ed Valenti introduced a two-minute spot to sell the Miracle Painter on TV. The product promised a clean and easy way to paint. And the tuxedo-clad painter demonstrated it beautifully� and very profitably.   Becher and Valenti brought the toll-free number and credit-card payments to television advertising. The success of their initial product launch led to DRTV spots for many other products. Many still remember one of their most famous: the legendary Ginsu Knives commercial written by Arthur Schiff : �In Japan the hand ... market trends, news research and surveys resources
Accounts and People of Note in the Ad Industry
Juan Aceves joined Sound Lounge, New York, to lead a new Hispanic division for the audio production company. Mr. Aceves is a sound engineer who has worked on “Dora the Explorer” and founded production companies like Big Rumble Music. Bissell Homecare, Grand Rapids, Mich., awarded an assignment for a new product introduction to Barrie D’Rozario Murphy, Minneapolis. Billings were not disclosed. Cramer-Krasselt continues as the Bissell agency of record. Stu Bodow was re-elected as president of the New Jersey Ad Club. He is vice president and director for marketing and sales at Commerce magazine, published by the ... market trends, news research and surveys resources


Do-it-yourself DRTV: A practical guide to making direct response ...
Direct response television advertising (DRTV) .... television space; some even get an advertising agency to manage the response handling and to evaluate the ... technology research, surveys study and trend statistics
Telebrands Corp.
Jordan Whitney, Inc., Direct Response Television. Monitoring Report (Fall Double Issue ... Email from E&M Advertising, Inc. to Shail Prasad (Jan. 25, 2002) ... technology research, surveys study and trend statistics
UMass Amherst College of Social and Behavioral Sciences: Alumni ...
as one of the nation’s Top 26 Most Fascinating Entrepreneurs, alongside household names like Richard Branson and Martha Stewart. Michelle Cardinal ’89, CEO and founder of Cmedia, doesn’t have to imagine. She and her husband Tim O’Leary, CEO of Respond2 Communications, were selected for that slot in 2005 and dubbed “power couple” for their rapid rise in the marketplace. Cmedia, which has experienced explosive growth since 1998, specializes in Direct Response Television Marketing (DRTV): planning, buying and managing direct response campaigns for television, radio, print, direct mail ...
Google Answers: Statistics TV
Hello Monaroma, Between 98 and 99 percent of Americans have a television. Below you will find the references for these statistics. ------------------------------------- From the Federal Communications Commission: - 98.2% of Americans own a TV set “ Second, we note that not all of the new media in a given market are available to all consumers in the market to the same extent as broadcast services and newspapers. Broadcast radio and TV are available free of charge to anyone who makes an investment in receiving equipment, and much of the public have such equipment; for example, 98.2% of Americans own a TV ...
Advertising: Creative Advertising, direct response marketing ...
Hi, this is Meagan.  Sorry to bother you again, but I wanted to know if you could share some of your experience in the writing field of advertising with me.  I've done a lot of thinking and decided that I'm most interested in this field.  I know you mainly work with photography, but if you have any additional information about the writer's path, I'd love to learn more.  Also, if you don't mind, what college did you attend?  How did you like it there?  I'm starting to look at my college options, and I'm not sure which universities have the strongest advertising ...