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Does Marketing Need Reform?
Does Marketing Need Reform? - Trends
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J. Walker Smith, Ph.D., is president of Yankelovich Partners, Inc., a marketing services consultancy offering marketing productivity solutions and specializing in lifestyle trends and customer targeting solutions. Walker is co-author of Rocking the Ages: The Yankelovich Report on Generational Marketing (1997), a highly regarded assessment of generational marketing strategies, and Life Is Not Work, Work Is Not Life: Simple Reminders for Finding Balance in a 24/7 World (2001), a collection of short essays and personal reflections on work/life balance picked by The Wall Street Journal as one of the ten best work-life books of ...
This a sneak preview into a brand new article on the future of Marketing, courtesy of Bernard Cova, Olivier Badot and Ampelio Bucci. This article is now available for download in pdf format from the visionarymarketing website . (includes graphics and diagrams) note: electronic painting courtesy of Sabin Corneliu Buraga (Rumania) Bernard Cova Euromed Marseilles & L. Bocconi University Milan Domaine de Luminy, BP 921, 13288 Marseille cedex 9 (France) Phone: +33 4 91 82 73 48 Fax: +33 4 91 82 79 83 Olivier Badot ESCP-EAP & IAE de Caen-Basse Normandie 79 Av. ... Read More
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DOES MARKETING NEED REFORM?
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