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Special Report on

Drug Marketing to Doctors

drug marketing to doctors special research report Photo by static.guim.co.uk
BOSTON — The pharmaceutical industry spends billions of dollars each year promoting its products. That means doctors often get a one-sided view of which drugs are best for their patients. Now, a new program in Massachusetts aims to give doctors bias-free medical information — but it might not be around for long. Ever wonder how doctors decide which drugs to prescribe? You might think it’s a totally objective decision based on heavily researched medical data. But sales and marketing play a big role, too, as The Daily Show pointed out in one of its segments last year. Barbara Russell doesn't fit a ...
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drug marketing to doctors
Beginning from the 126th post this blog is the continuation of OUTLAW PSYCHIATRY NOW ! http://outlawpsychiatry.blogspot.com/ http://2ndoutlawpsychiatry.blogspot.com/ ============== TO http://10thoutlawpsychiatry.blogspot.com/============== The next blog is : http://12thoutlawpsychiatry.blogspot.com/ By ROBERT WEISSMAN (counterpunch.org) L ast week, a Congressional committee properly raked Big Pharma over the coals for misleading advertising of pharmaceuticals. A hearing of the House Energy and Commerce Committee's oversight subcommittee focused on advertising campaigns for three drugs, including the remarkable ... market research, surveys and trends
ORGANIZED RAGE: The same interest groups oppose Obama's healthcare ...
Last weekend’s UK newspapers were full of stories about the Republican rights attack dogs being let loose to savage Barrack Obama’s attempt to introduce an NHS lite in the USA. Once again the reprehensible creep and barking mad media mogul, Rupert Murdoch has put his empire at the reactionary rights disposal, with Fox News, TV at the helm. It always amuses me that the Republican Right who wear their patriotism on their sleeves, admire a man who gave up his Australian citizenship for the paltry price of a barrelful of greenbacks. Still I digress, it seems these rancid right-wingers have recruited a host of ... market research, surveys and trends

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DRUG MARKETING TO DOCTORS

CorpWatch : Pharmaceutical Payola -- Drug Marketing to Doctors
Last week, a Congressional committee properly raked Big Pharma over the coals for misleading advertising of pharmaceuticals. A hearing of the House Energy and Commerce Committee's oversight subcommittee focused on advertising campaigns for three drugs, including the remarkable case of Robert Jarvik. Jarvik is featured in endlessly re-run ads for Pfizer's blockbuster cholesterol drug Lipitor. Known as the inventor of the Jarvik artificial heart, he is not a cardiologist, not a licensed medical doctor and not authorized to prescribe pharmaceuticals. He's shown in the ads engaged in vigorous rowing activity, but in ... industry trends, business articles and survey research
Robert Weissman: Pharmaceutical Payola -- Drug Marketing to Doctors
Last week, a Congressional committee properly raked Big Pharma over the coals for misleading advertising of pharmaceuticals. A hearing of the House Energy and Commerce Committee's oversight subcommittee focused on advertising campaigns for three drugs, including the remarkable case of Robert Jarvik. Jarvik is featured in endlessly re-run ads for Pfizer's blockbuster cholesterol drug Lipitor. Known as the inventor of the Jarvik artificial heart, he is not a cardiologist, not a licensed medical doctor and not authorized to prescribe pharmaceuticals. He's shown in the ads engaged in vigorous rowing activity, but in ... industry trends, business articles and survey research
RELATED NEWS
Harvard puts tighter limits on medical faculty
Harvard Medical School will prohibit its 11,000 faculty from giving promotional talks for drug and medical device makers and accepting personal gifts, travel, or meals, under a new policy intended partly to guard against companies’ use of Harvard’s prestige to market their products. The conflict-of-interest rules also place stricter limits on the income faculty can earn from companies for consulting, joining boards, and other work; require public reporting of payments of at least $5,000 on a medical school website; and promise more robust internal reporting and monitoring of these relationships. Harvard, which ... market trends, news research and surveys resources
Financial reform, Avandia controversy expose problems in a market economy
House Speaker Nancy Pelosi signs the financial reform legislation. Risky loans led to a wave of foreclosures and helped blow up the economy. Posted on Sun, Jul. 18, 2010 By Jeff Gelles Inquirer Business Columnist You might think two of last week's biggest stories - financial reform and controversy over the diabetes drug Avandia - had nothing to do with each other. If so, you'd be wrong. Both are about a fundamental problem in any market economy: Bad incentives for businesses, stoked by the demands of Wall Street, can imperil us all. During the housing bubble, mortgage brokers had bad incentives to write risky loans to ... market trends, news research and surveys resources

INFORMATION RESOURCES

Acurrent advertisement on the radio says that a new diagnostic ...
Drug Marketing to Doctors. Another form of advertising, which is skyrocketing in use, also highlights how the business model of medicine is changing the ... technology research, surveys study and trend statistics
Disease mongering and drug marketing
Most people may not have heard of metabolic syndrome, but that is likely to change. Once known mysteriously as Syndrome X, the condition, a precursor to heart disease and type 2 diabetes, is about to be transformed into a household name by the US pharmaceutical industry and its partners in the medical profession. A society dedicated to addressing the condition has been organized, a journal has been started, and an education campaign launched. Patients are already being tested for metabolic syndrome. As the trade publication Pharmaceutical Executive said in its January 2004 issue: “A new disease is being born” ( ... technology research, surveys study and trend statistics
Drug Company Gifts to Doctors
It�s morning report in the Department of Pediatrics at an academic medical center. A senior faculty member is working through a case with a group of residents and interns. "First we saw these symptoms. Now that the laboratory results are back, how does that change what we think?" In the back of the room, there�s a table with bagels and juice. On the table is a supply of pens, notebooks, and little stuffed toys, all with a pharmaceutical company logo prominently displayed. Next to the table is a representative from the drug company. When you ask doctors whether ...
REAL TIME
DRUG MARKETING TO DOCTORS
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QUESTIONS AND ANSWERS
Are You Aware That Drug Companies Pay Doctors To Prescribe And ...
In February, federal prosecutors in Boston announced a civil lawsuit against Forest claiming that the company illegally marketed both Lexapro and a closely related antidepressant, Celexa, for use in children and paid kickbacks to doctors to induce them to prescribe the medicines to children. It is illegal to pay doctors to prescribe certain medicines to their patients. It is not illegal to pay doctors to educate their colleagues about a medicine. In recent years, federal prosecutors have accused many drug makers of deliberately crossing that line. ..." ......................................… " ...It is impossible to unpack all ...
Marketing to Doctors
I am looking for way to market software to doctors. We have tried some of the usual methods, advertising in magazines, visiting trade shows and small test of mailing brochures but nothing seems to make a big impact. Any suggests? Perhaps we are in the wrong magazines and someone can point me to the right ones. Maybe there are a few websites they regularly visit. Or is there something we can send them that they would respond to? Any ideas would be appreciated. Most marketing to doctors is done in person, the drug companies, the medical equpment people, the Oxygen suppliers, They all hire very well paid professional ...