Special Report on
E-Commerce Marketing Research
E-Commerce Marketing Research - Trends
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A complete analysis of the E-Commerce & Internet Business, including trends, statistics and profiles of the 450 most successful E-Commerce & Internet firms, is available in the E-Commerce & Internet Business Almanac . Introduction to the E-Commerce & Internet Industry The e-commerce and Internet sector has evolved, going through several distinct stages since its beginnings in the 1970s. The Internet is Born: First, there were the early days, when the Net ...
E-commerce is becoming more and more popular nowadays. People tend to buy things online instead of shopping in real shops because buying things online is cheaper and easier. How to attract new buyers? How to maintain existing customers? The ultimate objective of any email marketing strategies should be to attract, satisfy, and retain customers. Thus, a discussion of online customer behavior from the management perspective should address this objective. Attracting new customers holds dual relevance. First, for any innovative good or service, the first buyers provide revenue needed to pay ... Read More
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