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Special Report on

Electronic marketing messages

electronic marketing messages special research report Photo by
This FAQ, together with the summary of the requirements of the UEMO, illustrations and advice, is for general reference only. Readers should refer to the provisions of the UEMO for a complete and definitive statement of the law. Q1.1: What messages are covered by the UEMO? A: There are many types of Unsolicited Electronic Messages ("UEM"), for example, electronic marketing messages promoting products or services that can be sent as text and pre-recorded voice messages to telephones, to fax machines or to email addresses. The UEMO cover any messages: with a commercial purpose (e.g. promoting a product or service or a ...
as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to: sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business, sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately, adding advertisements to e-mails sent by other companies to their customers, and sending e-mails ...
Irish SMS Unsubscribe requirements
Can any of the SMS providers that are on these forms tell me what is the rules for sending sms messages to people who have signed up to a message list - must the sender support replying STOP to unsubscribe? what options do the sms providers have to handle unsubscriptions? I have the rules from The data protection authorities. It is all very simple: You have to provide a low cost method or way of allowing people to unsubscribe, but it doesn't have to be by way of replying "stop". So it could be a phone call to ask to unsubsribe... Text below is copy and paste because doc is too large to attach: Guidance note on the use of ... market research, surveys and trends
Learning's and frustrations of a marketing IA « From the Dogbox
When I first started researching my adopted field of Information Architecture I found myself reading through project specifications and wireframe documents a colleague of mine brought back from Europe. She went on a little visit to the greater TBWA network and the guys were keen to share their processes and documentation with her. I later found a little gem on the O’Reilly website – Information Architecture for the World Wide Web by Peter Morville and Louis Rosenfeld. It’s brilliant book and should definitely form the part of any aspiring IA’s arsenal. I’ve had the book for just over a year now and I’m only half way – I keep on ... market research, surveys and trends


Effective Control of UCE White Paper - US Internet Industry ...
The exact origin and derivation of the term "spam," as applied to the posting of electronic messages on the Internet, is not known. Some accounts attribute the term to a sketch on the Monty Python television series in which Vikings who loved the Hormel meat product named Spam sang the word over and over, rising in volume until the other characters found it impossible to hold a conversation. The term may also have been an acronym related to "Simultaneous Posting of A Message." Whatever its origin, the term today is a battleground over the issues of commercial development of the Internet, privacy of the ... industry trends, business articles and survey research
Audio Visual Innovations
are an integral feature in our daily lives and how we do business.  We are so accustomed to experiencing the effects of audio visual equipment we may not even be conscious of the fact that it is being used to get our attention, create a certain ambiance or simply entertain us. Retail stores use audio visual innovations to help showcase products and deliver messages to customers that encourage them to buy. Monitors displaying demonstrations of using a product are a good example of this. Banks and other public locations where people sit in a lobby or wait in line use audio visual innovations to communicate information about their ... industry trends, business articles and survey research
Kids and Teens make an easy target for Hollywood
eenagers are spending their summer months at the movie theater, and Hollywood's marketing strategies are a big reason why. Hollywood loves summer. According to the website, Box Office, 571 million tickets were sold last summer grossing $4.25 billion, making 2009 the richest summer ever for Tinseltown. And 2010 is shaping up even better, with year-to-date ticket revenues up 4 percent. Box Office also reports that of the 50 biggest box office movies of all time, 45 are movies aimed at children and teenagers. Avatar and Titanic lead the way, followed by several versions of Star Wars, Pirates of the ... market trends, news research and surveys resources
Beware of electronic cigarettes; they may not be as advertised
Much attention has been devoted to the "go-live" date of Wisconsin's clean indoor air legislation - and rightly so. The smoke-free law, which bans smoking in all public and commercial buildings (including restaurants, taverns and nursing homes), is good for the public health of everyone who lives in and visits Wisconsin. The good news is that rates of quitting rise each year, and people who quit at any age are taking positive steps for their health and the health of those around them. The other good news is how much help is available to assist those who have made the decision to stop smoking or using smokeless tobacco. The ... market trends, news research and surveys resources


Complaint form - Electronic marketing messages
When and how to complain about electronic marketing messages'. I understand that you have no powers to punish an organisation for any likely breach of the ... technology research, surveys study and trend statistics
ICC Guidelines on Advertising and Marketing on the Internet
The global promise of new communications technologies has become a subject of great public interest, as businesses and governments discuss the best ways of introducing these technologies and of sharing with consumers the benefits they offer. By marrying the user-friendliness of the computer/television screen to the instantaneous transmission of telecommunications, these technologies are providing a new means for the delivery of information, entertainment and business services, bringing consumers and business closer together. Consumers are being empowered, more than ever before, to dialogue with ... technology research, surveys study and trend statistics
A Comprehensive Analysis of Permission Marketing
Godin (1999) has proposed a new idea- permission marketing. Here, consumers provide marketers with the permission to send them certain types of promotional messages. This is seen as reducing clutter and search costs for the consumer while improving targeting precision for marketers. This paper makes three contributions: First, a critical analysis of the concept and its relationship to existing ideas in the marketing literature is discussed. Second, a taxonomy of four models used to implement permission marketing today, direct relationship maintenance, permission partnership, ad market and ...
Is in-store POS displays a good location for mobile marketing ...
Your customers are standing there already, likely have their cell phone handy and obviously like to do business with you. Why wouldn't that be a perfect time to engage them further with your brand? posted 7 months ago Maybe, but some key hurdles: Cost/Value & not compromising register security Messages could only be displayed on a POS not activelyin use as a register. If the POS device is not ‘open’, what percent of foot traffic can see it and what % sales increase will the messages drive as compared to the cost? What %t of stores have layouts where an inactive register screen is visible to the ...
Email: Effective Electronic Communication
American workers get hundreds of electronic messages every week. How many of those emails are memorable, compelling, and effective? Conversely, how many times have you pressed SEND, only to regret that you didn't look at it just one more time to tweak the language or the tone? Or perhaps the recipient's reply made it abundantly clear that he or she didn't fully understand your message--and now you have to Ping-Pong back and forth to clarify your original message and make sure your recipient now "gets" it. Business missteps, wasted time, misunderstandings, no reply--these are just a few of the issues ...