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Emotional capital and internal marketing
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In 2003, after a successful career in the marketing and branding industry, and after selling his business to WPP, as a result of a family member with communication difficulties, including dyslexia and ADHD, Kevin saw a need to become involved in promoting the needs of people with communication difficulties to the marketing and communication profession. He established Hidden Differences Group, HDG, to help raise standards of marketing and communication for everyone with communication difficulties and textic.com to develop tools to assist in the three areas of literacy, languages and learning. Since establishing HDG the core ...
From time-to-time many owners find themselves thinking about selling their business and cashing out. Thoughts of selling can be stimulated by a variety of factors. Regardless of the reason, an owner needs to pause and ask if now is the right time to sell the business. How does an owner determine if the time is right to sell? Is there a systematic approach? How important are instincts and gut-feelings? Should an owner wait until approached by a prospective buyer? What needs to be considered when determining if it’s the right time to sell? In general terms, there are three conditions ... Read More
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