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Special Report on

Expanding the Role of Marketing

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(2009) "The Impact of CRM Implementation on Cost and Profit Efficiencies: Evidence from US Commercial Banking Industry", Journal of Marketing , Vol. 73(6), November, pp. 61-76. Kumar, V. , and Denish Shah , (2009) "Expanding the Role of Marketing: From Customer Equity to Market Capitalization", Journal of Marketing , Vol. 73(6), November, pp. 119-136. (Winner of the 2009 MSI/H. Paul Root Award for the Best paper Published in the Journal of Marketing) Petersen, J. Andrew, and V. Kumar , (2009) "Are Product Returns Necessary Evil? The Antecedents and Consequences of Product Returns", Journal of Marketing
in which an organisation considers and communicates with individual prospect or customer accounts as markets of one. The popularity of this approach is growing, with companies such as BearingPoint , HP , Kilroy_Travels , Progress Software and Xerox reported to be leading the way 1 . Cite error: There are tags on this page, but the references will not show without a {{Reflist}} template or a tag; see the .
6 Metrics for Marketing in a Recession
With news of marketing budget cuts making headlines almost daily, it’s clear that marketers aren’t having an easy time these days. A recent report from Gartner analyst Kimberly Collins may not offer much hope of the pressure easing up on its own, but does provide some advice for how to deal with the situation as the pressure beats down. In her report, “ The Top Six CRM Marketing Processes for a Cost-Constrained Economy ,” Collins says driving and proving return on investment (ROI) is essential during the downturn. Here are Collins’ six marketing processes for a cost-constrained economy… 1. ... market research, surveys and trends
The Future Of Virtualization: Emerging Trends And The Evolving ...
This report investigates three goals in optimizing product potential- expanding the drug’s patent protected lifespan, accessing broader patient populations and launching line-extensions via fixed dose combinations. The key success factors in each of these pursuits have been clearly identified, emerging trends have been presented and the underlying concepts have been explained to provide a clear understanding of current industry dynamics. Case studies on popular products have been used to illustrate these concepts in the real world. An in-depth analysis of drug approval data provides context for the issues discussed. ... market research, surveys and trends


Choosing the Right Metrics to Maximize Profitability and ...
exceeding $100 Billion annually (Blanchard 2007). However, ... store personnel on the two shaded boxes: conversion percent- ...... Kumar, V. and Denish Shah ( forthcoming), “Expanding the Role of Marketing: ... industry trends, business articles and survey research
The Analysis and Valuation of Subscription-Based Enterprises
Percent. Gross customer additions. 1092525 1027489 65036 6.3 % .... million since June 30, 2007. This increase includes 1.7 million customers related to our acquisition of .... Expanding the Role of Marketing: From Customer Equity to ... industry trends, business articles and survey research
Borders Group Boosts Brand Turnaround with Appointment of Michele Delahunty ...
as the company's new Executive Vice President, Chief Merchandising Officer (CMO). Delahunty-Cloutier has more than 22 years of merchandising experience with a heavy focus on female lifestyle brand building as well as repositioning and redefining the business of multi-billion-dollar specialty retail organizations. Her industry experience includes leadership and management of both start-up divisions as well as turn-around businesses that have produced positive sales growth and increased customer loyalty. As CMO, Delahunty-Cloutier will oversee merchandising, marketing and supply chain, playing an integral role in helping ... market trends, news research and surveys resources
Santa Cruz Fall Arts: Visual Aesthetics
There’ll be no rest for the visual art consumer in and around Santa Cruz County in the upcoming months. Indeed, the remainder of 2010 is packed with great shows and significant artists. The following represents just a fraction of the season’s opportunities. Robbie Schoen is an awesome one-man band. Quixotic curator, manager and host of the ever-evolving Felix Kulpa Gallery since it was founded at 107 Elm Street in Santa Cruz six years ago, Schoen is also the exhibition designer and installer of the Santa Cruz Museum of Art & History. In Kulpa’s large courtyard, Schoen has created a theme park of sculptural ... market trends, news research and surveys resources


Expanding the Role of Marketing: From. Customer Equity to Market Capitalization. V. Kumar, Denish Shah. Brand 1. The Role of Subjective Product and Brand ... technology research, surveys study and trend statistics
Expanded Roles for Hospital Libraries:
process and that expanding the role of the library is one option. Four case reports are presented to .... cope included expanding the marketing depart- ... technology research, surveys study and trend statistics
central role in building this learning capacity. Expanding the Role of Marketing . When marketing is in top form it will contribute to a discontinuous growth ...
What is the difference between the role of a teacher and the role ...
Obviously, teachers serve large numbers of students at one time, while tutors work with smaller groups, often one-on-one. Also, teachers present a formal, standardized curriculum focused on exposing students to specific, mandated academic standards. Some "tutors" - commercial contractors seeking optimal quality control from tutor to tutor - essentially do the same thing. In such cases, there may be little difference other than class size. On the other hand, some tutors work with small groups or individually in an unstructured environment. The tutor might help with homework, or coach a student through a distance education course. ...
WikiAnswers - International Business and Trade Questions including ...
According to the London School of Economics (Alnoor Bhimani): Over the past decade, management accounting has seen changes not... What are the Impacts of information systems on management functions? IT and ManagementInformation technology (IT) has changed the way the world does business and has had a great affect on... Is there any way you can buy medications from Canada over the Internet? Well, true you can buy medicine from Canadian pharmacies through internet, BUT there are few medicines at you cannot LEGALLY. For... What might Japan want to trade with Russia? Finished manufactured goods in exchange for oil or another ...