Special Report on
Factor analysis in marketing research
Factor analysis in marketing research - Trends
Latest Trending Story:
Managers need information in order to introduce products and services that create value in the mind of the customer. But the perception of value is a subjective one, and what customers value this year may be quite different from what they value next year. As such, the attributes that create value cannot simply be deduced from common knowledge. Rather, data must be collected and analyzed. The goal of marketing research is to provide the facts and direction that managers need to make their more important marketing decisions. To maximize the benefit of marketing research, those who use it need to understand the research process and ...
I need something more advance for creating an internal document where to describe TURF "methodology": strong points, how the TURF questions should like in questionnaire, how should the output be interpreted ... It is possible to receive an Excel spreadsheet with TURF mechanisms? Thank you very much, __________________ ALEXANDRA CHIRILOV Statistician ISRA Center Marketing Research tel:+40213266578 /79 firstname.lastname@example.org Thk Carlos, I have already read this article. I can say that I know what TURF is but I continue to have some problem about questionnaire design. And I am ... Read More
SURVEY RESULTS FOR
FACTOR ANALYSIS IN MARKETING RESEARCH
SIMS 141 - Bradley Horowitz: Yahoo, Director of Technology
JCCC Board of Trustees 5-21-2009
- Gord Hotchkiss on PPC Keyword Research and B2B Buyer – SMN Webcast ...
- Webinar Recap: Selecting the Right Ecommerce Software in Six Weeks ...