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In the world of sports, a popular topic these days is how teams and players can connect with their fans using social media outlets like Facebook and Twitter. Social media is the buzzword. These technologies provide ways for athletes, coaches, teams and leagues to effectively reach their fan base — as long as they have the right approach. Just like anything else, the key with social media starts with having a goal. That sounds basic, but too many organizations view social media with a checklist mentality. Teams think, “We have Twitter and Facebook, so now we’re good.” That makes no sense. Simply having a Twitter account means ...
Joe Cole has always been something of a divisive figure - either the future of England or another over-rated wannabe, depending on your point of view. After all, it was John Terry's public championing of his club-mate that was the catalyst of the World Cup schism which split Fabio Capello's squad in South Africa. But as the midfielder landed in Liverpool's Swiss training base to stir up the biggest hornets' next of the summer, the former Chelsea man must have realised he was opening a debate that will rumble. By claiming that taking up the offer the joint the Anfield ... Read More
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