Special Report on
Financial Marketing Insights
Financial Marketing Insights - Trends
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We are pleased to share some of the thinking that has allowed our firm to become a trusted resource for many of the financial service industry's leading firms. We offer our observations on industry trends and best marketing practices along with perspectives, insights and an occasional editorial comment. Click on the title to read a summary of the article. If you wish to receive a copy of the entire article, click on the link following the summary. While focus groups are a widely-used research tool in the retail sector, they are not as readily appropriate for financial marketing research for a number of reasons. Most ...
I don’t know about you but I’m growing tired of reading articles and hearing radio news reports about how banks are going to have to raise current fees and implement a variety of new ones as a result of recent federal government legislation. And for their exclamation point to all this new fee talk, they close by continually reminding us that we are going to be punished by these banks by taking away our free checking. To me that last straw was The Wall Street Journal Sunday section article appearing in the Sunday edition of The Sacramento Bee . Robin Sidel’s article is ... Read More
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FINANCIAL MARKETING INSIGHTS
- acton_marketing Financial Marketing Insights:: Instead of More Fees, What about Cutting Costs? http://actonfs.com/blog/?p=1437
- marketingphire New Marketing Book, The Professional's Guide to Financial Services Marketing: Bite-Sized Insights For Creating Eff... - http://bit.ly/dyTdfx
- maranathapurcel Article Directory Blog » Financial Services Marketing Insights: A ...: Financial services marketing has, however, ... http://bit.ly/92X682
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