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Focus on Your Niche Market
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Given this chaotic world, it is important to apply all your energies effectively to have any chance at all of communicating with your target customers. If you try to sell to everyone, then you will probably end up selling to no one. It is much better to focus on a particular market niche, which is a group of customers who will be the target of your marketing efforts. To really sharpen your marketing efforts, a tight definition of this niche of customers is essential. In many business-to-business sales, it may be possible to create a database of the decision-makers in the client companies. This database is then your ...
TERRE HAUTE — Small business owners represent Indiana’s best hope for economic rejuvenation, Lt. Gov. Becky Skillman said Wednesday while serving as keynote speaker for an “Advancing Hoosier Women in Business” seminar at Ivy Tech Community College. It is the fourth year the seminars, sponsored by the Indiana Small Business Development Center and Indiana Office of Community & Rural Affairs, have been held and the first time in Terre Haute, said Anne Bell, spokeswoman for Community & Rural Affairs.. “We have an army of small business owners throughout the ... Read More
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FOCUS ON YOUR NICHE MARKET
Connecting with customers: client focus and business growth. Niche marketing and online communities ...
"How To Grab The Attention Of Your Target Market & Brand You