Special Report on
Generic brand definition
Generic brand definition - Trends
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Though US economists are cautiously predicting an uptick in consumer spending next year, the post-recession landscape will present brand marketers with new challenges, new engagement realities and new rules, and will increase pressure to prove how and why branded products deliver value, according to (pdf) Dr. Robert Passikoff, president of Brand Keys . Using what Passikoff calls “predictive loyalty metrics” gleaned from consumer data his firm collects, Brandkeys analyzed the likely consumer values, needs and expectations for the next 12-18 months and offered the following 10 trends: Value is the new black: Consumer ...
I've never thought that in order to be a "REAL fan," you have to go to the game. I'm a UCF grad, a football fan, and a UCF fan. I go to as many games as I can. But you all know as well as I do why many fans would rather stay at home to watch on TV, or even go to a sports bar to watch: stadiums are hot. You'll walk in the sun and stand in line for the privilege. You'll be gouged for drinks and food. It'll take you 30 minutes to get off campus afterwards. But other reasons to stay away include the other people who go [bullets added]: Drunk Fratboy with the ... Read More
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GENERIC BRAND DEFINITION
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- Syllabus - March 3 2009 webinar v8
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