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Special Report on

Geo-Targeting Technology

geo targeting technology special research report Photo by i.ytimg.com
Many companies have found geo-location or geo-targeting technology to be of value in Internet advertising. Pay-per-click search engines like Google and Yahoo offer the ability for advertisers to deliver targeted advertising banners based on the location of the website visitor's IP address. For marketers, geocoding is critical in targeting specific demographics. Appending demographic census track data to latitude and longitude coordinates helps marketers target the right demographics - those who would be most likely to respond to their offer or marketing message. Insurance companies ...
REVIEWS AND OPINIONS
Buddy Media Platform +GLOBAL Launches – First Global Facebook ...
NEW YORK, June 21, 2010 — Buddy Media, the leading Facebook Management System for the world’s largest brands and agencies, today introduced Buddy Media Platform +GLOBAL, a new add-on to the Buddy Media Platform. +GLOBAL is the first geo-targeted Facebook page management system that empowers global marketers to maintain a single, unified Facebook presence across multiple countries and languages. Of the nearly 500 million consumers that log on to Facebook each month, only 25 percent live in the United States, making Facebook the largest and fastest-growing two-way communication platform in the world. This means that brands that ... market research, surveys and trends
Localadlink: The Most Affordable, Fastest, And Easiest Way To ...
Local AdLink uses geo-targeting technology, which determines the IP Address of a website visitor and delivers targeted specific content to that visitor based on their ip location.   Every computer on the internet is assigned a unique IP address by their internet service provider (ISP), such as Comcast Cable, Verizon, AT&T Cable, etc. An IP address provides location information of a computer such as country, region, and city. An IP address is like a specific mailing address but for your home computer. Everyone has a unique address and it allows other computers to know where you or your ISP is in the world at any given time.   ... market research, surveys and trends

SURVEY RESULTS FOR
GEO-TARGETING TECHNOLOGY

Ad Networks Crib Sheet - Advertising.com - iMediaConnection.com
Advertising.com's diverse targeting options enable our clients to segment the network to reach their desired audience. These options include: Behavioral Targeting: Advertising.com's LeadBack technology anonymously identifies consumer behaviors for the purpose of delivering targeted advertising. Observed behaviors include: User activity on the advertiser's website: such as consumers who researched products on the advertiser's site but did not make a purchase User activity across Advertising.com's behavioral segments: consumers who visited automotive sites, for example Search activity, such as consumers ... industry trends, business articles and survey research
Digital Envoy Press Releases
Geo-Targeting Technology Enables Highly-Accurate Web Content Targeting with Customer-Proven Country Level Accuracy of greater than 99%   Atlanta, Ga. (December 18, 2000) -- Coming off the news that European justice ministers have recently passed a law forcing companies to abide by the laws of all 15 member states of the European Union while online, Internet businesses around the world are now faced with targeting Web content based on the laws of multiple countries. Digital Envoy offers a commercially available, highly scalable and robust product that provides global businesses with ways to adhere to the legal and ... industry trends, business articles and survey research
RELATED NEWS
Geo-based marketing essential to restaurant growth
While loyalty is often seen across an entire chain, the location closest to a guest's home is the epicenter. For example, familiarity with the staff contributes to the overall experience. While loyal guests are the most likely to return, it is a mistake to take their business for granted. Engaging them more often, through more communications channels, deepens the relationship and increases the likelihood of referrals. An excellent opportunity exists right now for restaurant marketers to increase loyalty and improve local market share with a marketing strategy that includes geo-location and geo-targeted programs. The ... market trends, news research and surveys resources
TODAY'S TOOLS, TECHNIQUES Using the ultimate in niche marketing
In the 1970s and ’80s, niche marketing was the promise of the future. “Someday, you will market to the individual,” lectured B-school professors. Nobody knew what that meant. Now they do. Decades later, businesses are using social networking and targeted behavioral marketing to find customers. Instead of waiting for an individual to search out your business, businesses are searching out individuals. In addition to traditional advertising, Elizabeth Ruvo, state sales division manager at Real Living All Florida Realty, is attracting clients online. In April 2007, Ruvo started blogging on ActiveRain, a then 10-month-old real estate ... market trends, news research and surveys resources

INFORMATION RESOURCES

Animal Ad Network Media Kit 2007
Smart and Geo targeting technology-ability to precisely target ads to your specific audience and ability to pinpoint ads to visitors from ... technology research, surveys study and trend statistics
Behavioral Advertising - Comment from Center for Digital Democracy ...
provider of behavioral targeting technology to hook into the platform to ... Aside from the basic run of exchange with geo-targeting, day parting, and the ... technology research, surveys study and trend statistics
Thruport uses Quova GeoPointTM To Provide Geo-targeting to Online ...
and justifying a higher CPM,” said Scott Blust, Director of Marketing at Thruport Technologies. “Geo-targeting can produce a 30% ...
REAL TIME
GEO-TARGETING TECHNOLOGY
QUESTIONS AND ANSWERS
Google sued by Digital Envoy over GeoTargeting misuse of technology.
Google licensed geo targeting technology for adserving on Google sites, however that same technology is being used on partner sites, such as ASK n other partners. Google has been paying $8,000 a mth, and offered to increase to $12,000 a mth. thats what I make of it, based on the links above. who knows what the truth is, and until an official statement is made, nobody will know. so I say, lets keep our conspiracy theories to ourself for the moment :) Shak Not exactly a conspiracy theory, rather an actual lawsuit. I have to agree with Shak on this or is there anyone around here smart and accessible (or corrupt) enough to predict ...
Has anybody been approached by the network marketing program ...
Has anybody been approached by the network marketing program localadlink(.com)? (I am putting the ".com" in () because I do not want to risk accidentally promoting them at this point. I have watched their videos and read a bit on their website-from what I have seen it looks like a lot of fluff, without a lot of substance from the perspective of being a good advertising platform. It looks to me like what they are doing is trying to sell people on joining their network for about $300 with the promise of potential results and commissions from signing other people up. The geo-targeting technology is not that unique from what I can ...