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From business cards and business networking through marketing plans, marketing research and Internet marketing, you're sure to find marketing strategies you can use in this collection of business marketing articles. Unhappy with your small business marketing? This Small Business Marketing Makeover will show you how to avoid wasting time and money on ineffective marketing strategies and how to pick and implement effective marketing strategies instead marketing strategies that result in more sales and more profits for your small business. Learn how to provide good customer service with this Customer Service Makeover. ...
Would it be fair to say that most people buy with some degree of morality in mind, taking social or environmental issues into consideration as they select from a variety of options on offer? Whether driven by a desire to save energy with more efficient products or looking for coffee that’s grown more sustainably, consumers can be swayed by green marketing schemes that set one product apart from the other based on environmental benefits. Consider this: in a study by Accenture that polled people from Europe, Asia, and North America, nearly nine out of 10 consumers were willing to pay more ... Read More
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