Special Report on
Green Marketing through Behavioral Targeting
Green Marketing through Behavioral Targeting - Trends
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Downturns form the perfect backdrop for shaking things up, and this one is no different. At SB'09, you'll learn from the leaders as you gain perspective, ideas and best practices for turning sustainable innovation in to revenue growth and brand equity in the years to come. Jez Frampton, Group CEO, Interbrand The rash of economic, environmental and societal challenges facing humanity as we move in to the 21st century are staggering. We now live in a New Age of Responsibility, where the connection between individual and organizational choices and their impact on the shape of our future is becoming clear. In his opening ...
report regarding the European market, “targeting audiences better” is the primary challenge faced by more than two-thirds of advertisers when planning and buying online media. Moreover, targeting green consumers presents an extra challenge for marketers, as green consumers (or simply, consumers receptive to green messages) may transcend demographic groups while demonstrating inconsistent purchase behavior within and across product categories. Many consumers do self-identify by searching under related terms or by landing on relevant green sites. In order to expand advertising reach, ... Read More
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GREEN MARKETING THROUGH BEHAVIORAL TARGETING
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