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Special Report on

Healthcare Marketing Advisor

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Though the need for healthcare might be universal, the population your facility serves is not. A one-size-fits-all approach to marketing won't work. You need to be focused in your efforts, know your target demographic, send a clear message, and distinguish yourself as the provider of choice among your target audiences. Each chapter of Case Studies in Niche Marketing: Real-World Ways to Reach Key Customer Groups is written by an expert in each of these important niche markets and covers: The rationale for targeting the niche A description of the niche's buying patterns Details on the marketing medium most effective ...
In 2008, Thaksin was found guilty in a Thai court of corruption and sentenced in absentia to two years imprisonment. As of today, he has not served his sentence and under Thai law remains a fugitive. Thaksin briefly owned Manchester City Football Club from 2007 to 2008. Following a prolonged series of violent political protests in Bangkok, Thailand from March to May 2010, a court in Bangkok issued a warrant for the arrest of Thaksin on terrorism charges. Thaksin entered politics in 1994 under Phalang Dharma Party , left the party with many of its MPs in 1996, in effect eviscerating it, and founded the populist Thai Rak Thai ...
Jennings President & CEO Leads Webinar Series
PR Log (Press Release) – April 13, 2010 – Chapel Hill, North Carolina – Dan Dunlop, jennings president and CEO, a Chapel Hill marketing and advertising, will offer a series of online seminars April 21 through June 8, 2010. The series has been developed in collaboration with the Nebraska Hospital Association to address several major trends in health care marketing faces today. Dunlop will discuss the prevailing issues, including patient safety, sustainability, consumer participation and social media, and how each affects the practice of health care marketing. Each seminar has been developed to offer a wealth of ... market research, surveys and trends
Hospital Branding Blog - Information, Comments, Reviews
In today's economy and with looming reform implications, hospitals are not shy about accepting generous donations from trust funds and those who want to leave behind a legacy presumably from years of wonderful care and service. Development departmen ... Posted on Monday July 12th, 2010 at 06:14 pm in hospital branding hospital marketing healthcare advertising springboard brand and creative strategy hospital brands A recent conversation with another long-time advertising professional made me think. Actually, made me talk about the "old days" when word-of-mouth advertising was often cited as a top selection factor ... market research, surveys and trends


Honors and ideas highlight first Marketing Awards
From animated characters that encourage healthy living to picturesque scenes that capture the simplicity of a child's dream of becoming a doctor, hospital marketing campaigns of excellence were the subject of the first HealthLeaders Media Marketing Awards in New York City in November 2007. Representatives from 10 winning organizations participated in roundtable discussions about the creative and strategic work that went into each marketing initiative. They also talked about the return on investment they saw from the campaigns and how they communicated that to hospital executives. When you think of healthcare . . . "We ... industry trends, business articles and survey research
Princeton Partners Health: Social Media: New Avenue to Two-way ...
If your traditional healthcare marketing strategy isn’t succeeding, social networking might be the cure. A Forrester consumer poll conducted in the second quarter found that 75 percent of Internet users participate in some form of social media, up from 56 percent in 2007. We’re all familiar with the big social networks Facebook and Myspace , but social media also encompasses blogs, wikis, social tagging, and photo and video sharing. Since online social media now gives marketers the ability to build and measure these connections, strategic healthcare organizations are using social marketing to develop ... industry trends, business articles and survey research
MedVacation Launches New In-Vitro Fertilization Service; Offers Overseas ...
MedVacation announced today the launch of a new In-Vitro Fertilization (IVF) service that allows couples considering donor egg IVF cycles to use overseas donors while having embryo transfers performed in their local fertility clinics. “We are extremely excited to offer this important fertility service to our busy American clients who want to expand their families through affordable donor egg IVF cycles from our reputable clinics abroad,” announced MedVacation’s CEO Taras Kuzin. Unlike Europeans, Americans do not typically have 28 days of vacation per year, explained Kuzin. Although some patients may reduce the ... market trends, news research and surveys resources
Omnicell Announces Second Quarter 2010 Results
a leading global provider of system solutions to acute healthcare facilities, today announced results for its second quarter ended June 30, 2010. GAAP results: Revenue for the second quarter of 2010 was $54.7 million, up $0.5 million or 1% from the first quarter of 2010, and up $2.1 million or 4% from the second quarter of 2009. Second quarter 2010 net income as reported in accordance with U.S. generally accepted accounting principles (GAAP) was $2.0 million, or $0.06 per diluted share. This compares to net income of $1.0 million, or $0.03 per diluted share in the first quarter of 2010, and net income of $0.9 million, or $0.03 ... market trends, news research and surveys resources


Tom DeSanto Strategy and Communications
healthcare marketing strategist, advisor, writer, facilitator and thought leader . > Understanding of the relational dynamics of patient care that comes from ... technology research, surveys study and trend statistics
The Wisconsin Center for Health Marketing and Communication ...
Health care workers. Public health workers. Journalists. & mass media. Public comm. pros .... CEO, Sr. Marketing Advisor, Chief Medical Officer, ... technology research, surveys study and trend statistics
Relationships key to reaching cultural groups
Healthcare Marketing Advisor (ISSN: 1529-1863 [print] 1937-7592 [online]) is published monthly by HCPro, Inc., 200 Hoods Lane, Marblehead, MA 01945. ...
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Which product categories are particularly susceptible to Word-of ...
People do not want to risk giving a recommendation that won't be received well. If there is little investment of time or money by the other person, the risk of giving a bad recommendation is lower so that equals more recommendations. If the investment of time or money is higher, then a perceived bad recommendation creates more risk. More time or money = less recommendations. For example: Movies - $6-$10 If the person doesn't like the recommended movie, the perceived loss is minimal. A recommendation to your boss to hire your friend for the new position - high risk that if the person doesn't work out, it will ...
Management Consulting: regarding MBA in healthcare administration ...
sir,i am a medical graduate from India and want to do an MBA health care adminisration....i want to know the scope of health care administration in India as well as abroad....and i would also like to know if there is any scholarship available to study abroad and what career options do i have in future?i would also like to know the top universities providing MBA in health care adminisration...please reply back.....thank you. Answer DR.RASHMI, HERE  IS SOME  USEFUL MATERIAL. REGARDS LEO  LINGHAM ======================================= Objectives The program in Health Care Administration is designed to provide ...