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Special Report on

Hispanic Online Marketing

hispanic online marketing special research report Photo by www.diversityjobs.com
While U.S. search marketers have devoted most of the attention to optimizing and advertising opportunities in the major search engines of the dominant country and culture, there are certainly fast-growing new markets and untapped opportunities from multicultural audiences in their native country as well as abroad. Should Latinos be your next target market? If you want to explore new search marketingopportunities, expand with growing economies, and reach young, Internet-savvy consumers, tapping into the Latino market may prove to be one of the best strategies out there today.  A special report from the Search Engine ...
is a U.S.-based marketing and opinion research company that specializes in customized quantitative, online qualitative, and ethnographic research focused on the U.S. Hispanic and Latino population. It is a privately-owned company based in Miami, Florida that was founded in 1989 by Martin Cerda. Specific areas of expertise include consumer habits and practices, brand awareness and usage, advertising tracking, brand equity market segmentation, and shopping research, to name a few, all generally focused on U.S. Hispanics (with some comparisons with U.S. non-Hispanics). Additionally, Encuesta, Inc. is responsible for the Americanos Poll
REVIEWS AND OPINIONS
Increase of Latin Americans in the Internet Marketing Business ...
Internet marketing is becoming prevalent nowadays. The selling of products and services online has attracted a global audience, which is the reason for the unquestionable success of Internet entrepreneurs. Online marketing companies have been increasing in the US, specifically, because of the large market presented by the Hispanics or the leading Internet users. Latin American Internet marketers have then increased in number due to the established importance of Internet entrepreneurship. Internet marketing poses may advantages. First, it is comparatively inexpensive because companies can contact a huge audience ... market research, surveys and trends
HispanicTrending: Hispanic online expectations lost in translation
The newest AOL Hispanic CyberStudy includes some great data that has inspired me to share a theory I have about online Hispanics. My theory is quite simple: Most Hispanics expect Hispanic websites to be poor quality and as result, use the general market version of a site even if Spanish is their preferred language. Do you agree? Online Hispanics will scour your website to find mistakes and experience gaps It’s a fact: most Hispanic websites are inferior to their general market counterparts. Hispanic budgets are smaller and resources more scarce. Most online Hispanics are comfortable enough in both English and Spanish to compare ... market research, surveys and trends

SURVEY RESULTS FOR
HISPANIC ONLINE MARKETING

Hispanic Online Marketing, Hispanic Agencies, Hispanic Agency ...
Hispania Accent, an Hispanic Online Marketing Agency will guide you in your quest to do Hispanic marketing and to reach the US Hispanic market in a hart beat.  One in four Americans will consider themselves of Hispanic/Latino origin. It is a market that is rapidly growing and loyal to companies that understand the Hispanic consumer and provide relevant quality products and services. Hispania Accent has the experience and tools to develop the right strategy Off and Online marketing services and Hispanic PR to get bottom line results and high ROI. Sign in to download our Hispanic Online Marketing Cyberstudy to learn more ... industry trends, business articles and survey research
HispanicTrending: Hispanic Buying Power 1999-2009
from the Selig Center for Economic Growth. All 12 pages contain very valulable information, but wished to share with you what they said about the Latino Community: The immense buying power of the nation’s Hispanic consumers is reshaping the retail and commercial landscape of the United States, and Selig Center projections reveal that Hispanics will control about $686 billion in spending power in 2004. In fact, Census 2000 showed that more than one person in eight who lives in the U.S. is of Hispanic origin. Moreover, the U.S. Hispanic population will continue to grow much more rapidly that the non-Hispanic population. By 2009, ... industry trends, business articles and survey research
RELATED NEWS
Pizza Patron Signs With Fishbowl Marketing
DALLAS, TX -- 06/30/10 -- Pizza Patrón, the nation's number one Latin pizza brand, announced today that it has entered a strategic partnership with Fishbowl Marketing, the leading provider of email and online guest marketing solutions for restaurants. "By the end of 2010, U.S. Hispanic Internet penetration is on pace to reach almost 70%, and we want to be sure Pizza Patrón fits naturally into the context of Hispanic life in the U.S. today," says Andrew Gamm, brand director for Pizza Patrón. "We are developing a more holistic approach in our advertising, and the addition of email is a perfect ... market trends, news research and surveys resources
Telemundo bowing novela on digital platforms
Telemundo, the No. 2 U.S. network targeting Hispanics, will for the first time premiere in full a primetime novela across the network's digital platforms via a hybrid distribution model before the serial's broadcast debut. Leveraging MSN technology, Telemundo's programming move centers on "Las Aparicio," a 120-episode soap that will launch in August at Telemundo.com on a new HD broadband player developed specifically for Telemundo and supported by Microsoft. The novela revolves around a family with three daughters -- a divorcee, a widow and a single woman -- without men in their lives. "It's a ... market trends, news research and surveys resources

INFORMATION RESOURCES

PR Log - Internet Advertising Companies, Internet Advertising
Jun 10, 2010 ... Hispanic online marketing attends to the needs of those using the Spanish language. Hence, making the Internet more helpful and responsive ... technology research, surveys study and trend statistics
Marketing Government Websites on the Social Web – WebContent.gov ...
As more people are using the Internet to share talk and share information with one another, it's becoming imperative that you learn how to find online conversations relevant to your organization. Engaging in these conversations isn't only fun and educational, but it's also a powerful way to market your site, establish partnerships, create awareness of your services, and optimize your offerings. How to SEO (search engine optimize) and SMO (social media optimize) your site How to find online conversations relevant to you and your organization How to establish content syndication partnerships Strategies to ... technology research, surveys study and trend statistics
Hispanic-Americans
The Hispanic-American subculture in the United States is increasingly becoming more significant in the field of consumer behavior and marketing in general. The Hispanic-American subculture is a very different and diverse segment of the population, made up of many nationalities, including Mexicans, Puerto Ricans, Cubans, and many of the Central-American countries. However diverse, Hispanics are united in some important ways. The Spanish language, for example, is "the primary motivating factor behind Hispanic marketing," according to Roger Sennott, general manager for Market Development in San Diego (Braus). Hispanics are also ...
REAL TIME
HISPANIC ONLINE MARKETING
  1. profile image markhcohen Most Hispanic Women Trust Online Buzz More than Ads - eMarketer http://bit.ly/96wHnB Again, how interesting! #digital #social #marketing
  2. profile image OsideCAChamber RT @TaydeAburto: Online Marketing Seminars at Hispanic Business Showcase http://bit.ly/bA01wR
  3. profile image TaydeAburto Online Marketing Seminars at Hispanic Business Showcase http://bit.ly/bA01wR #SanDiego #California #SanMarcos #Escondido #Oceanside #Vista
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QUESTIONS AND ANSWERS
Spanish-language online ads for health care | LinkedIn Answers ...
I would focus on Univision, Latina.com, Terra, esmas, and Batanga, then run with a contextual network (such as Contextweb) to provide reach at the page level of sites that aren't entirely Hispanic (i.e. the Spanish section of CNN Money, NY Times Hispanic content, etc.). I recently ran a franchise campaign targeted to the NYC Spanish market following this strategy and it actually performed. Healthcare is an even more compelling and relevant area for this demographic so you should definitely see results. If you need any contacts/ any further assistance, don't hesitate to contact me! posted 3 months ago Advertising ...
Google Answers: Internet Penetration for the Hispanic Market?
What is the existing internet penetration of the Hispanic Marketplace in the United States and what is the rate of expansion? What are the factors affecting this expansion? Request for Question Clarification by pafalafa-ga on 04 Nov 2005 15:34 PST teacherac-ga, There's a good deal of statistics about the Hispanic population online, but it's not all consistent, so it's hard to relate on set of numbers to the next. For instance, one study says 70% of Hispanics are online -- the same penetration rate as for whites -- but the study is for Hispanics who could respond to an English-language survey, so it ...