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Special Report on

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The doom has advertisers hanging signs along the lines of “Will Work For Food” on their agency walls, and marketers continue to face facts and figures like these, from Forrester’s 2009 Global CMO Recession Survey: 71% of marketing budgets have been reduced this year, and more than half reported reductions greater than 20%. Now here comes the curveball: I think this might be the best thing that has happened to our industry in decades. Yes, I said that. While I have empathy for those that have lost jobs and the extra pressure many of us are facing, it’s also forced us to innovate, reinvent ourselves, think ...
spokesmodel) pictured splashing herself with a compartment of Chanel No. 5. The image is certainly the most famous of all Chanel advertisements, and continues to be one of the most popular advertisement photos in the history of marketing, used in countless biographies, and still selling in large quantities as a poster and art piece using Marilyn Monroe as the model. Marilyn Monroe brought this perfume to fame. 2 Cite error: There are tags on this page, but the references will not show without a {{Reflist}} template or a tag; see the .
Interactive Charts: Flash on the Retreat «
Everyone seems to be having a go at Flash these days. Steve Jobs rants about it, HTML5 fans look down on it, browsers are taking steps to shield themselves from some of its more buggy aspects. Firefox is the latest browser to corral Flash to lessen crashes. Version 3.6.4 allowed only 10 seconds grace to unresponsive plugins before terminating them. Version 3.6.6 grants a more generous 45 seconds. Some say this time extension was granted with Flash in mind, because it “ routinely hangs on for more than 10 seconds without crashing .” Flash is facing stiff opposition from a combination of HTML5, CSS3 and various ... market research, surveys and trends
What is a Web-based mobile application or Web app? Here's expert ...
Of late, there has been some media hype around mobile applications. This has led to a somewhat distorted and narrow picture of mobile apps, which doesn’t help any business to make an informed choice about mobile strategy. If you believe mobile apps are the right path for your business, then you need to consider all smartphone platforms (including the 85 percent that are not Apple), if not all handsets (including the 97 percent that are not Apple). And you must consider browser-based mobile apps (Web apps) – as well as download (native) apps. You don’t read much in the press about Web-apps today (compared to media coverage of ... market research, surveys and trends


Online Advertising | EyeTraffic INSIGHT Blog
Researchers at the Walt Disney Company utilize biometric data from test subjects to monitor eye movement and reactions towards display ads. George Assimakopoulos Principal Manager The New York Times reported today that Disney executives have established a measurement process to scrutinize online advertising display data to determine how, when and why web surfers see and click banner ads.  As most online advertisers will agree, it is fairly easy to determine how website visitors react to an ad campaign once they click on an ad.  But what about the millions of eyeballs that never click on the banners.  Disney ... industry trends, business articles and survey research
Take me to your Leader! - Part 18
mark the debut of DreamWorks Animation’s premier 3D movie trailer for its upcoming feature film, “Monsters vs. Aliens” and a 60-second spot in 3-D for PepsiCo’s SoBe Lifewater. The other two marketers involved are Intel, which has made 125 million pairs of 3-D glasses for the occasion distributed by PepsiCo through the SoBe Lifewater brand, and NBC, this year’s Super Bowl broadcaster, which will also air a 3-D episode of Chuck the following day (to be promoted under the slogan “Don’t Chuck your glasses”). NBC viewers will be alerted to the SoBe Lifewater Super Bowl Displays via a ... industry trends, business articles and survey research
'The biggest change is the pace of change'
Steve Dennison is president of D S Tombras, a wholly owned subsidiary of The Tombras Group. Founded in 1946, Tombras is now a digital-centric creative advertising and brand development agency. Dennison and correspondent William Williams recently met to discuss trends facing the industry, especially the rise of new media and other platforms. Within your industry, it has become essentially mandatory to combine interactive media with conventional marketing efforts. What percentage of interactive media represents The Tombras Group’s billing and what are your thoughts on this? The use of the Internet and all its accompanying ... market trends, news research and surveys resources
Scripps Networks Interactive Reports Second Quarter Financial Results
Results for the three-month period ended June 30 reflect strong, double-digit growth in advertising and affiliate fee revenue at the company's Lifestyle Media business segment, which includes HGTV, Food Network and Travel Channel. Consolidated revenue for the quarter increased 32 percent to $516 million from the prior-year period. Excluding Travel Channel, in which the company acquired a controlling interest on Dec. 15, 2009, consolidated revenue increased 16 percent to $454 million year-over-year. Total revenue from the company's Lifestyle Media business segment was ... market trends, news research and surveys resources


How to Develop an Interactive Marketing Strategy
While it is important to stay nimble within an interactive marketing plan, ..... Avoid using 'mystery meat navigation' or icon-based navigation. ... technology research, surveys study and trend statistics
Fashion Institute of Technology - Clubs
To further excellence in communication design and get students involved in the professional scene.  To explore practices through networking, presentations, and forums. Interested in joining? AMA (AMERICAN MARKETING ASSOCIATION) Advisor: President: Kristin Vamada Meets every Thursday, 1 pm, A325 Interested in joining? ANIME Advisor: Chris Spollen President: Rubin Richardson Meets every Tuesday and Thursday, 1 pm, B819 For students who love anime, the advertisement of Japanese culture through animation. Interested in joining? ART COLLECTIVE Advisor: ... technology research, surveys study and trend statistics
How can I add Linkedin icon on my twitter? | LinkedIn Answers ...
If you mean a button that hot-links to your profile, see the link below, select one that suits you and follow the procedure to copy/paste the available code into your site/blog. cheers posted 17 days ago Social Media strategist|Global Marketing|Diversity Consultant| SM/Diversity/Cultural/Leadership Speaker|LinkedIn Trainer see all my answers You mean on your BIO on Twitter? or on the background pics like MY LI Profile button? If on the BIO you can just add your vanity URL If on the background use a LI widget then hyperlink it to your profile From LI help section Add a "Share on LinkedIn" widget to your website or blog to allow ...
Marketing: Technology, social consequences, research scientists
Technological changes are induced by economic factors but they have not only economic but also social consequences.? Discuss the above statement in detail giving suitable examples. Answer ARBIND, HERE  IS SOME  USEFUL MATERIAL. REGARDS LEO LINGHAM ====================================================== The Impact of the Internet on Business The Internet has a wide variety of uses. It provides an excellent means for disseminating information and communicating with other people in all regions of the world. While the greatest use of the Internet has been sharing information, other sources of use are rapidly developing. For ...