Special Report on
Importance Of Marketing Channels
Importance Of Marketing Channels - Trends
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Online marketing is facing change, brought on by the rise of new channels and the increased demand for financial accountability. 2010 will be an exciting year for online marketers. To provide better visibility into the year�s trends, Unica surveyed 155 marketers about online marketing technology usage and plans. The data revealed 10 key online marketing trends for 2010: 1. Marketing budgets continue to shift towards online Marketing dollars are going where the customers and prospects are: online. Online channels are lower cost and more measurable, and as a result continue to cannibalize traditional media. 84% of marketers said ...
Over the course of 2010, Leapfrogg is conducting a series of surveys investigating premium retailers’ use of, and attitudes, towards digital marketing. We are looking at a number of very specific niche markets beginning with home and garden. Further surveys will look at premium fashion, health and beauty, and food and wine. This first survey was sent to 80 premium home and garden retailers with just over a quarter taking part. Respondents included well recognised high street brands and smaller retailers. The full report is available to download here . Below we have included some of the key ... Read More
SURVEY RESULTS FOR
IMPORTANCE OF MARKETING CHANNELS
Unbiased.co.uk's IFA Online Marketing Roundtable
comScore on Search Marketing in a Recession Economy at SES New York 2009
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