Special Report on
Improving Alliance Marketing
Improving Alliance Marketing - Trends
Latest Trending Story:
“, which reported the results of a survey to over 1,700 marketers, marketing budgets are expected to be reduced by 20-25% this year. Keep in mind that the study was conducted in August 2008 before the economic crisis really kicked in. Therefore, these numbers are likely very conservative. Here are some key findings: Email reigns as the number 1 marketing tactic – due to its low cost and ability to be targeted to both prospects and customers. Email receives on average 16% of the online marketing budget in medium-sized companies and 27% in small companies. The top techniques for gaining B2B opt-ins are eNewsletter ...
Crimson recently conducted extensive research into best practices in alliances and joint marketing. We collected and analyzed secondary research from the major industry analysts, trade publications and many other sources. We also interviewed more than 60 individuals from a variety of hardware vendors, software vendors, global SIs and channel resellers in both the U.S. and EMEA. Based on this research, we uncovered eight best practices for managing alliances and for joint marketing. Whether or not your organization has established processes, you can use these findings to improve or ... Read More
SURVEY RESULTS FOR
IMPROVING ALLIANCE MARKETING
State of Purdue University presentation
Google I/O 2010 - Fireside chat w/ Android handset partners
- Yahoo! Search Marketing Blog » Yahoo! Network Distribution and ...
- InsightCCED.org - Webinar Archive