Special Report on
Influential Interactive Marketing
Influential Interactive Marketing - Trends
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As the year comes to a close, it's time to look forwards to next year and what are shaping up to be some key trends for marketers to track through the year. To add to the already vibrant discussion of trends to pay attention to, here is my stab at a few top marketing trends that I will be watching in the new year (in no particular order): Sharing a Corporate Personality - For too many years, large organizations have focused much of their marketing and communications on becoming "faceless" - yet the danger of facelessness is now becoming better understood. In short, companies cannot connect with customers in a ...
Over the next week, I'll posting some of the other insights I will be taking from the event, but in the meantime here are just a few marketing ideas that struck me as remarkable or noteworthy from SxSW: Using the tag as the tagline. Everywhere you look there are signs posted telling you what tag (identifier word or series of words) to use when posting content to social networks, uploading images online, or blogging. The tags add order to the vast amounts of content that are being created as a result of this event. I am tagging this post with "sxsw" and "sxswi" as ... Read More
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