Special Report on
Insurer Targets Mass Affluent
Insurer Targets Mass Affluent - Trends
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Phoenix syndicated category audits track brand health, advertising trends, and ad effectiveness across financial services offerings for a broad list of clients. For the Chief Marketing Officer and Marketing Department, these studies provide ongoing insight into how well advertising efforts support brand strategy. For the Chief Financial Officer, Phoenix offers a cost-effective option to save research budget. Phoenix audits effectively link indicators of brand health with advertising effectiveness by gauging the degree to which brands are under consideration for new relationships, while assessing in-market ad effectiveness. Ad ...
It has been a rough few months for America's vaunted financial institutions, which are under siege. As the mortgage debacle has spread, banks and Wall Street investment houses have seen their stocks crash after they disclosed billions of dollars in losses, and the chief executives at Citigroup and Merrill Lynch have stepped down. Many experts predict more pain ahead. On Nov. 19, analyst William Tanona of Goldman Sachs said that Citi may have to take writedowns totaling $15 billion over the next two quarters, while he also lowered his price targets on seven financial stocks. There may ... Read More
SURVEY RESULTS FOR
INSURER TARGETS MASS AFFLUENT
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