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Looking ahead to 2010, marketers will be facing Olympic hurdles that will require steadfast agility just to stay in the game, much less to hit the finish line ahead of the competition. Here are 10 ideas, wrapped in Olympic glory that should deliver the gold. 1. Social Media: A Marathon, Not a Sprint Hoping to become fast friends with their targets, a lot of brands rushed into Facebook and Twitter in the last 24 months without investing sufficient time or resources. In 2010, savvy marketers will increase their commitment to social media by first listening and then offering up a steady stream of engaging content that their fans ...
SALT LAKE CITY and CHICAGO, June 24, 2010 — Jeff Hilton, partner and co-founder of Integrated Marketing Group (IMG), a marketing agency specializing in natural products branding, has been invited to discuss the risks and rewards of green marketing at the Institute of Food Technologists’ Annual Meeting & Food Expo, taking place July 17-20. Hilton’s presentation will kick off the panel discussion, “Overcoming Food Industry Challenges to Marketing Sustainable Products and Processes,” running from 10:35 to 10:55 a.m. on Tuesday, July 20 in Room S502ab of the McCormick ... Read More
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