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Integrated Marketing Communications Resources - Trends
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While the year 2009 was marked as the 'great recession', we won't feel its full effects until 2010. Both marketers and their marketing services agency partners are dealing with reduced resources in terms of head-count and budgets. We won't likely see enough breakthroughs in the marketplace, simply because marketers and agencies alike have to remain focused on 'getting the work out the door'. The only way to 'do more with less' is to align resources toward a single and powerful integrated marketing solution. Individual marketing tactics will simply become ...
It sadly makes perfect sense showing that the real progress toward Integrated marketing being widely and professionally practiced is still in it's formative years, despite Stanley Tannenbaum's book on the subject written a dozen years ago. (Click the headline to visit McSweeney & Antman's website) UNDERSTOOD, EXPECTED AND ASSUMED: THE FUTURE OF INTEGRATED MARKETING COMMUNICATIONS. "Which one of these terms doesn't belong? Automatic elevator. Electric lamp. Electric toaster. Long-playing record. Integrated marketing communications. The odd term out is, of course, ... Read More
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