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Intellectual Property and Marketing
Intellectual Property and Marketing - Trends
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1 Mobile Marketing Trends 2010 Engaging Mobile and Social Consumers www.apollobravo.com 2 Types of Mobile Advertising SMS Ads Wap Display Ads Search Ads App Display Ads Push Notiﬁcations 3 Types of Mobile Promotion Text 2 Win TM Text 2 Give TM LoyaltyLink+ 2DBarcodes 4 We are moving from a world of impressions to a world of engagement. 5 Engagement ? Start the conversation ...
On May 24, 2010, the United States Supreme Court issued a unanimous decision that may ultimately change the way pro sports teams and leagues can license team-owned intellectual property for merchandise and apparel items. The Supreme Court’s ruling in American Needle, Inc. v. National Football League et al ., case number 08-66, struck a significant blow to the long-standing joint venture between the National Football League (NFL) and its 32 member teams to license and market team-owned trademarks through a single entity. The case stems from a licensing agreement the NFL made ... Read More
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