Special Report on
Interactive Marketing Trends
Interactive Marketing Trends - Trends
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I was recently invited to share my thoughts, in a video-taped interview, on what the year ahead holds in my area of expertise – interactive marketing – and specifically how it is integrated with relationship marketing and the overall marketing mix. The invitation came from Vertical Measures , an internet marketing services firm focused mainly on search optimization, search marketing and strategic content development and management. Here are the three areas of focus for the interview: 1) What are your predictions for the internet marketing industry in general for the year ahead? 2) How about specifically integrated ...
Technology has fundamentally changed how brands and their audiences communicate, not just online but across all channels. Consequently interactive thinking needs to be at the heart of all marketing strategy and interactive channels at the heart of all marketing delivery. A friend just sent me this saying it was the best ad of the year. My perspective: it talks about the consequences of activities on the pitch almost over what is happening on the pitch. I don't care if Wayne ends up in a caravan or some random russian ends ends watching Cirque du Soliel in a tittty bar, I care about ... Read More
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INTERACTIVE MARKETING TRENDS
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