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Special Report on

Interactive Marketing Trends

interactive marketing trends special research report Photo by www.psfk.com
I have been thinking about the top ten interactive marketing trends that I can name on the top of my head that are still pursued by the fellow marketers. I came up with a list of those that was not as surprising as I wanted it to be. At the same time, it reminded me how long marketing as a profession has been around. Reading and tracking various industry publications (Brandweek, AdAge and NYT) as well as googling the term “Interactive marketing trends 2007” for value-add opinions in the top marketing blogs, brought me to the following top ten list: 1. Advergaming 2. Online video 3. Consumer generated media 4. Social networking ...
an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand . These brands are usually paid for or identified through sponsors and viewed via various media. Advertising can also serve to communicate an idea to a mass amount of people in an attempt to convince them to take a certain action, such as encouraging 'environmentally friendly' behaviors, and even unhealthy behaviors through food ...
REVIEWS AND OPINIONS
Web Designer (Santa Monica, CA) | My Blog
This position is an excellent opportunity at a fast-growing, US-based software and services company that is expanding domestically and internationally. The Web Designer/Developer will play a critical role in expanding the current client service model while increasing awareness for Cornerstone OnDemand in the online space. This person reports to the Senior Manager of Programs, and will work closely with other members of the marketing, client and product teams. To be a good fit for this position, you will have a minimum of five years experience in web design and development and are proficient in SEO and SEM strategies; ... market research, surveys and trends
Interactive marketing trends 2010
We are almost at the end of 2009, so time to look at the coming year and formulate some of the movements we see coming ahead: Or how your target audience is using, reacting on what you as a company is sending/offering them. This can be websites, email marketing, mobile marketing etc. Neuromarketing is investigating how your target audience will receive your publicity or how they will use your website. This is not just based on click behaviour or pure metrics, but how the human brain is working. A lot of the reasons why a campaign will not work can be solved upfront and by using neuromarketing, you get scientific prove why it ... market research, surveys and trends

SURVEY RESULTS FOR
INTERACTIVE MARKETING TRENDS

Top 10 Emerging Consumer Behavior Trends in Recession | memesponge.com
Recession…a word that everyone these days has had at least once on their minds. Changes in our personal lifestyles and even professional directions could not help but happen. There is not so much freedom of realizing our plans and dreams. There is not so much passion any more in things that fueled us before.  At the same time, the show must go on and if you are an observant marketer or a simple consumer, you must have started witnessing the following consumer trends driven by these challenging times. 1. “Sellsuming” - the increased need for cash prompted most consumers become “sellsumers” as the ... industry trends, business articles and survey research
Where Interactive Marketing Dollars Are Going
has released a new report forecasting interactive marketing spend in the U.S. for the next five years. The report, authored by Shar VanBoskirk , is available in its entirety on the Forrester Research website . The report details how certain industries currently spend, and projects how they will spend, on interactive marketing. It also offers some interesting insights for businesses trying to ensure they are either catching, or keeping up with the Joneses. VanBoskirk talks more about it on the Forrester Research blog for Interactive Marketing Professionals . The chart above shows what Forrester estimates brands are currently ... industry trends, business articles and survey research
RELATED NEWS
Interactive Marketing and Advertising Leaders Converge at TARGUSinfo ...
Today, TARGUSinfo (http://www.TARGUSinfo.com), the trusted leader in On-Demand Insight(R) linking billions of consumer and business attributes in real time, announced that Greg Stuart, former CEO, IAB, and Emily Riley, principal analyst and research director, Forrester Research Inc., will be this year's keynote speakers at the annual Interactive Insights Summit, October 13-14 at the Wynn Las Vegas, NV. Formerly known as the Online Lead Quality Summit, the Interactive Insights Summit will host a unique blend of leaders from national advertisers, lead generators, lead exchanges, interactive agencies, ad networks and ad ... market trends, news research and surveys resources
Ad Agency Rankings Rant: Proof is in Pudding Not Revenue
Tonight I have decided to go on a rant about advertising agency rankings and how they are — almost always — calculated based on revenue not actual performance. This is a failure of grandeur proportions, especially since most ad agencies are shifting to interactive marketing mediums (banner ads, social media, SEO, etc.) and one’s ability to perform in the digital arena is all that really matters in this day and age. When ranking ad agencies, the question should not be how much are you making on clients, rather: How much traffic do your online properties receive? Do your blog posts (or client’s posts) ... market trends, news research and surveys resources

INFORMATION RESOURCES

Electronic Marketing - Faculty of economics
Interactive marketing trends. Marketing automation; Pattern Recognition; Expert Systems; Artificial Intelligence; Virtual Reality; Knowledge management ... technology research, surveys study and trend statistics
How to Create an Interactive Marketing Strategy - :: The Arizona ...
Nov 14, 2007 ... Basic Interactive Terms. • Creating a Website. • Interactive Marketing Strategy. • Best Practices / Tips. • Examples. • Resources. • Trends ... technology research, surveys study and trend statistics
DMEF'S 2010 Interactive Marketing Immersion Xperience (I-MIX ...
trends in marketing from leading practitioners and academics. ... interactive marketing. The DMEF's programs are designed to encourage participation, ...
REAL TIME
INTERACTIVE MARKETING TRENDS
  1. profile image WorkingPRMama More from our Interactive Marketing Manager: checks trends, checks internal needs, create original content and network! #gscc10
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QUESTIONS AND ANSWERS
Which blogs would you consider as being references on the topics ...
Which blogs would you consider as being references on the topics of Marketing/CRM, Enterprise 2.0/Web 2.0 or Software-as-a-Service (SaaS)? Why do you find them of interest? What would you expect from this type of blogs? Thanking you in advance. Christian Smagg csmagg@gmail.com www.saastream.com posted September 4, 2007 in Blogging , Internet Marketing | Closed Share This Seasoned High-Tech Marketing Leader see all my answers Best Answers in: Internet Marketing (1), Web Development (1) I track the Enterprise 2.0/Web 2.0 space pretty closely and I've listed some below. A few bleed over into SaaS. Let me know if you would like ...
How do you see social media evolving in the future? new trends ...
Oh my gosh, if I could see that I could be a gozillionaire! I was completely impressed how Social Marketing boomed in a very short period of time. I wish I could give insight beyond what is out there right now. Whatever is coming up next, it’s going to be pretty great watching for the next evolution in our virtual society! posted 21 days ago Multimedia Producer and i3D Programmer for Acrobat 3D PDF, JavaFX, Mobile & Virtual Worlds see all my answers Best Answers in: Using LinkedIn (33), Web Development (14), Business Development (11), Internet Marketing (9), Computers and Software (9), Software Development (9), Wireless ...