Special Report on
Internal Marketing And Employee Satisfaction
Internal Marketing And Employee Satisfaction - Trends
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Internal Marketing (IM) is a new and emerging discipline that is practiced in multiple companies under different names. Whether called internal marketing, employee engagement or internal communication, the concept is the same: to align, motivate and empower employees -at all functions and levels- to consistently deliver positive customer experiences that are aligned with the firm’s organizational goals. This definition of internal marketing advances the notion that the discipline is more than communication tactics -such as workplace posters and employee meetings- or a way to build employee satisfaction. Instead, it ...
The marketing perspective is going to have to shift. Whether you are living in the world of small businesses or global corporations recruiting talent, and then retaining that talent is becoming a priority. Effective internal marketing empowers employees to take on learning the ends and out of the company, the industry and how to work with their customers. Employees with a good understanding of the company vision will establish long term trusting relationships with customers and learned the ropes of the industry. When empowered employees speak with pride about the company, it’s value ... Read More
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