Special Report on
Internet sales and channel conflict
Internet sales and channel conflict - Trends
Latest Trending Story:
Some manufacturers want their brands to capture the power of the internet but do not want to create conflict with their other distribution channels, as these partners are necessary and viable for any manufacturer to maintain and gain success. The Census Bureau of the U.S. Department of Commerce reported that online sales in 2005 grew 24.6 percent over 2004 to reach 86.3 billion dollars 1 . By comparison, total retail sales in 2005 grew 7.2 percent from 2004 1 . These impressive numbers are attractive to manufacturers, however they have not been able to participate in these sales without harming their channel relationships. ...
The first generation of e-business was like a gold rush. New start-ups and well-established businesses alike created a Web presence & experimented plenty. Many companies utilized internet gearing up effective money making programs but only a handful brought anything to the bottom line. In early 2000 one estimate listed 21 firms with 12 month sales growth between 100% and 500%-but all had negative profits. Between early 2000 and 2002, however, more than 500 Internet firms shut down in the United Sates alone- the so called dot-com bust. It is interesting to note that, later, almost 60 ... Read More
SURVEY RESULTS FOR
INTERNET SALES AND CHANNEL CONFLICT
Direct to Consumer Manufacturers Can Reduce Channel Conflict
Social Media and Online Marketing
- Multichannel 2.0: Are You Ready for the Next Generation of ...
- How to Attract, Engage and Convert Online Visitors