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Special Report on

Inventory yield management

inventory yield management special research report Photo by eqagency.com
Today, PubMatic announced that it is offering a next rev in its publisher-side yield optimization platform which notably includes "guaranteed inventory yield management" and possibly puts it into competition with Yieldex, which has been working the direct sales optimization side for publishers for a while now. See the release. AdExchanger.com spoke to PubMatic's CEO Rajeev Goel about the implications of this iteration of the PubMatic platform. AdExchanger.com: Is this the PubMatic answer for the Supply-Side or Sell-Side Platform (SSP)? PubMatic pioneered the ad network optimization space with its founding in 2006. ...
The challenge is to sell the right resources to the right customer at the right time for the right price. This process can result in price discrimination , where a firm charges customers consuming otherwise identical goods or services a different price for doing so. Yield management is a large revenue generator for several major industries; Robert Crandall , former Chairman and CEO of American Airlines , has called yield management "the single most important technical development in transportation management since we entered deregulation. "
REVIEWS AND OPINIONS
Creating Supply Chain Value w Cycle Time Inventory Yield – Part 2 ...
I looked into what I considered an excellent piece by Thomas Craig concerning what he identified as key drivers in a Supply Chain – Cycle times and Inventory yield management. In this concluding part, I want to explore the specifics of both Cycle time and Inventory yield management. As introduced in the earlier post, cycle time is, This cycle time is total inventory days in the supply chain; and it is consistent with the length and definition of a supply chain. The supply chain cycle time runs from the purchase order placed on suppliers through to final placement on the store shelf or floor or to the customer’s ... market research, surveys and trends
Predictions for 2010
2005 puts us at the mid-point of the first decade of the new millenium. What will things look like at the end of the 1st decade of the new millenium in the world of advertising? I thought I'd project where the ad industry is headed and what 2010 (or sooner) might look like. This two-part article will take those discussions a few steps further. First, we'll look at a scenario that is likely to be common by 2010 when the heretofore separate worlds of TV advertising, search marketing, behavioral targeting and inventory yield management blend together. If you buy some of this scenario, it's interesting to look at the ... market research, surveys and trends

SURVEY RESULTS FOR
INVENTORY YIELD MANAGEMENT

Solving the Inventory Problem, Part 2 - ClickZ
Today, I will take it one step further. I'll identify and tackle the core of the operational issues involved in designing and implementing inventory yield management processes and systems. Let me warn you now that the next few paragraphs will get somewhat technical, so if you're not interested in the operational goings-on of ad inventory management, you should skip ahead to the "Steps to a Solution" section. The Starting Point: What's Available and What's Booked? To determine accurate, reliable, and complete inventory figures, publishers must have a handle on both available inventory and booked ... industry trends, business articles and survey research
Press release repository
CHICAGO, July 22 /PRNewswire/ — Tribune Interactive today announced the promotion of Jeff Kapugi to chief operating officer, effective immediately. Kapugi, who joined Tribune Interactive in 2008, will be responsible for all aspects of the operations of the company’s publishing, broadcasting and interactive websites. Most recently, Kapugi served as senior vice president/representation for Tribune Interactive. "Jeff is an important player on our leadership team and an essential part of our future," said Marc Chase, president of Tribune Interactive. "He’s been driving change efforts for the last two years, ... industry trends, business articles and survey research
RELATED NEWS
PubMatic Launches Premier Platform
PubMatic, a provider of technology and services to increase revenue and better manage their advertising inventory, announced that Scribd, McGraw-Hill Broadcasting, Publishers Clearing House, and other publishers have deployed the company's new Premier platform, which launched in February. As a result, PubMatic is experiencing growth across all company metrics, and now provides ad networks, exchanges, and Demand Side Platforms (DSPs) with access to over 360 million global users across its publisher base. According to PubMatic, the company's Premier includes an impression-level ad auction, global demand representation, ... market trends, news research and surveys resources
Best Practices in Revenue Management, Part 1.
Adopted by hotels in the late 1980s, after the airline industry demonstrated great success using inventory, capacity and pricing to �manage� revenue, revenue management has become one of the most integral and identifiable aspects of hotel operating strategy.� Yet perhaps understandably, today�s brand of hotel revenue management differs significantly from that of two decades ago.� Changes in the general approach to revenue management, pricing strategy, channel management, inventory allocation and the use of information as pertains to revenue management have redefined the field.� Just as detailed historical analysis might have ... market trends, news research and surveys resources

INFORMATION RESOURCES

Coulter_2 301..315
Keywords Pricing strategy, Sensitivity, Inventory, Yield, Management. Abstract Most airlines utilize a revenue maximizing technique called yield management, ... technology research, surveys study and trend statistics
Approaches to Additionality/Baseline Forest Management Category
inventory and growth and yield / harvest scheduling projection programs plus documentation and knowledge of accepted forest management standard for the ... technology research, surveys study and trend statistics
Stochastic and Dynamic Airline Yield Management when Aircraft ...
P.P. Belobaba, 1987, “Airline yield management: an overview of seat inventory control”,. Transportation Science, 21, pp.6373 ...
REAL TIME
INVENTORY YIELD MANAGEMENT
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QUESTIONS AND ANSWERS
Managing a Business: pricing , sourcing and revenue management ...
1) If there are 2 products with same cost but different margins, which product should have higher level of product availability and why? 2) For the same inventory level, how does a revenue sharing contract result in a lower sales effort from the retailer than if the retailer has paid for the product and is responsible for all the remaining inventory? 3) What are the pros and cons of offering incentives to sales force based on exceeding a specified target? How to modify these contracts to rectify the problems? 4) what revenue management opportunities are available to  a) Manufacturer  b) trucking firm  c) Owner of ...
What types of networking events and activities yield the best ...
Want more business? My engaging Social Media Relationship Marketing gets results! Christine at ChristineHueber dot com see all my answers For my business, participation on LinkedIn and cultivating my existing relationships. posted 1 month ago yes social networking like Linkedin is best way for getting result. posted 1 month ago WireNames.com ★ The Leading trade show booth traffic builder/lead generator in the world ★ GREEN ★100% recycled w see all my answers Linkedin is the current way to go, until something better comes along... posted 1 month ago Marketing Communications Strategist. Web Video Producer; ...