Special Report on
Investing in Customer Equity
Investing in Customer Equity - Trends
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As sales managers increase emphasis on relationship marketing practices (Anderson 1996; Wilson 2000), a company's success will depend in large part on the ability of sales managers to manage effectively the entire customer interface (Czinkota, Kotabe, and Mercer 1997). However, the ongoing decline in customer satisfaction resulting, in part, from failure to respond to customer expectations (Stewart 1995) suggests that sales managers have not been completely effective in managing customer relations (Anderson, Dubinsky, and Mehta 1999). This ineffectiveness may be attributed, in part, to the difficulty sales managers ...
After a rather dormant period, thanks to the global economic slowdown drying up liquidity channels in the West, over two dozen private equity funds—both institutional and star GP (general partners or fund managers)-led—have hit the fund-raising trail. Early trends indicate that while the fund-raising sentiment may have improved, the environment is still beset with challenges. But, there is a significant improvement from last year when LPs or investors shied away from new investments and were only doing follow-on funding, PE industry watchers say. In 2008, Asia’s ... Read More
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