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Is it another marketing gimmick?
Is it another marketing gimmick? - Trends
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recently co-signed a letter to the industry regarding hotels they feel are ignoring some basic tenets of luxury selling. We got a copy, and are sharing it below: We have been increasingly disturbed to see the recent level of participation by those in the hotel industry promoting sales through the online “members only” discount auction sites for luxury travel. There are many misconceptions about this that should be clarified. Perhaps that way you can make a more thoughtful decision about whether this is a wise marketing strategy or just an immediate knee jerk reaction to challenging times. It might be worth ...
NEW DELHI - All around the world, on every first Sunday of August, friends meet and exchange gifts, flowers, cards and wrist bands to celebrate Friendship Day. But some believe it’s just another marketing gimmick. “There is no one day for friendship. Like Valentine’s Day it is hyped by marketing people to sell their products. The same thing happens with Friendship Day as well,” software professional Varun Arora told IANS. “Do you think we really need days to celebrate our love or friendship? All this is completely ridiculous,” he added. Media ... Read More
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IS IT ANOTHER MARKETING GIMMICK?
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