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Special Report on

Junk Food Marketing

junk food marketing special research report Photo by images.theage.com.au
Thank to Michelle Obama's crusade to combat children's obesity, major food companies such as PepsiCo and Kraft Foods are changing their products. She is, in fact, "defining defining her role as first lady by taking on the $600 billion food and beverage industries in a quest to end childhood obesity within a generation," observes Kate Andersen Brower of Bloomberg Business Week, in an artticle  entitled, “Michelle Obama’s ‘Spotlight’ on Obesity Enlists Kraft, PepsiCo." "Her lobbying of companies to make products healthier, labels easier to read and limit marketing of unhealthy foods to kids is paying ...
Evidence to support the view that some obese people eat little yet gain weight due to a slow metabolism is limited; on average obese people have a greater energy expenditure than their thin counterparts due to the energy required to maintain an increased body mass. 4 The primary treatment for obesity is dieting and physical exercise . To supplement this, or in case of failure, anti-obesity drugs may be taken to reduce appetite or inhibit fat absorption. In severe cases, surgery is performed or an intragastric balloon is placed to reduce stomach volume and/or bowel length, leading to earlier satiation and reduced ability to ...
REVIEWS AND OPINIONS
Progress made in addressing food marketing to children, but ...
STOCKHOLM, Sweden: The last six years have seen significant progress in efforts to curb the marketing of unhealthy food to children, with an increasing number of governments taking on the issue, but considerable challenges remain, a leading expert on the topic said today (Tuesday). At the International Congress on Obesity in Stockholm, Tim Lobstein presented an analysis of the European policy landscape, undertaken as part of the European Commission’s effort to gather evidence to support policy making on the marketing of foods to children. For many years, public health experts have argued that the marketing of ... market research, surveys and trends
Poll: Should Junk Food Marketing be Regulated?
McDonald's and the like have never been more popular with children even though millions are being spent to inform and persuade parents to make better food choices for their kids. The reason being, Fast food chains are spending billions marketing their products to children and quite frankly they do a much better job. What kid doesn't want a free toy from the latest Pixar movie or win a chance to meet Justin Bieber? It is believed that one out of three trips to a fast food restaurant are because of children nagging their parents to take them. Who can blame parents for giving in when life is so hectic sometimes and ... market research, surveys and trends

SURVEY RESULTS FOR
JUNK FOOD MARKETING

Study: Cartoon characters attract kids to junk food - CNN.com
Characters have been on food products for years; little research has been done to examine how they influence food choices. When given a choice, the vast majority of kids pick food from a cartoon-adorned package Cartoon characters tend to appear on junk food and this concerns health experts Food and beverage companies spend more than $1.6 billion a year to attract kids' attention (Health.com) -- Shrek, Dora the Explorer, and other animated TV and movie stars beloved by children have been moonlighting as junk-food pitchmen in recent years. And they're good at it. Fifty percent of children say that food from a package ... industry trends, business articles and survey research
Advocates Combat Junk Food Marketing to Children
by junk food marketing targeted at children.” American companies spend some $15 billion a year on advertising and marketing to children under age 12. ... industry trends, business articles and survey research
RELATED NEWS
Will the government's plan to restrict junk food marketing succeed?
from BNET has uncovered a list of standards developed by officials from the Federal Trade Commission, the Food and Drug Administration, the Centers for Disease Control and Prevention and the U.S. Department of Agriculture that greatly tighten current restrictions on what can be marketed to whom. According to the report (charmingly titled "Junk Food Armageddon"), foods that do not "provide a meaningful contribution to a healthful diet" could not be targeted at kids ages 2-17. As for what can be marketed, one option would be the following: Food must contain at least 50% by weight of one or more of the ... market trends, news research and surveys resources
Progress made in addressing food marketing to children, but challenges remain
STOCKHOLM, Sweden: The last six years have seen significant progress in efforts to curb the marketing of unhealthy food to children, with an increasing number of governments taking on the issue, but considerable challenges remain, a leading expert on the topic said today (Tuesday). At the International Congress on Obesity in Stockholm, Tim Lobstein presented an analysis of the European policy landscape, undertaken as part of the European Commission's effort to gather evidence to support policy making on the marketing of foods to children. For many years, public health experts have argued that the marketing of calorie-packed ... market trends, news research and surveys resources

INFORMATION RESOURCES

Fighting Junk Food Marketing to Kids - binder pages
help make youth aware of the different kinds of junk food marketing .... When I saw the video “Fighting Junk Food Marketing to Kids,” I felt because ... technology research, surveys study and trend statistics
RESTRICTING THE MARKETING OF JUNK FOOD TO CHILDREN BY PRODUCT ...
RESTRICTING JUNK FOOD MARKETING tomato soup in nine episodes during the 2004-05 ..... RESTRICTING JUNK FOOD MARKETING stated that the FTC's staff was not ... technology research, surveys study and trend statistics
Junk Food, Marketing, and Behavior - WikEd
JUNK FOOD Junk food is everywhere and it is being consumed by our students in record quantities. “Junk food” is food which traditionally has no nutritional value. It deprives the body of necessary nutrients and its over consumption over time leads to obesity, medical problems, and behavioral problems. Some examples are: “Salted snack foods, candy, gum, most sweet desserts, fried fast food and carbonated beverages...”(Ask the Dietitian) Junk food consumption is associated with various physical ailments including obesity, Type II diabetes, heart attacks, and decreased life expectancy. (Critser, 2003) Because of junk food, “our ...
REAL TIME
JUNK FOOD MARKETING
  1. profile image tonic RT @Flipbooks: Open Thread: Should the #FDA Control Junk Food #Marketing? (FastCompany) http://bit.ly/beW5Pg
  2. profile image iluvMarthasVY RT @flipbooks: Open Thread: Should the #FDA Control Junk Food #Marketing? (FastCompany) http://bit.ly/beW5Pg
  3. profile image kater_tot830 RT @Flipbooks Open Thread: Should the #FDA Control Junk Food #Marketing ? (FastCompany) http://bit.ly/beW5Pg
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QUESTIONS AND ANSWERS
Identify any areas that are vague or ambiguous.? - Yahoo! Answers
Obesity should not be labeled a disease, Sonia Arrison contends in the following viewpoint. She asserts that while obesity is becoming more prevalent in the United States, treating it as an illness instead of the result of poor dietary choices would unfairly harm healthy Americans. By calling obesity a disease, the condition could be treated using Medicare or Medicaid funds, which come from the taxpayer dollars of all Americans, fat or thin. Arrison concludes that individuals must be aware of the consequence of their overeating and realize that society will not pay for their higher health care costs. Arrison is the director of ...
Is marketing fast food by public schools a common thing? | Ask ...
My son started 1st grade at public school this year. So far, about once a month, the Chick-fil-A cow shows up at their school, wanders the hall and hands out these fliers that say that the class with the most kids that show up and order fast food on Date X wins a free chicken nugget party with said cow and a free recess. The class in second place of the spending race gets a free recess. Not only that, but he brings home fliers from the school that announce that "spirit night" is coming. Today, we got a call (from the system that I thought was designed to only be an emergency announcement system) that reminded us to go to ...