Special Report on
Lead Scoring for Sales Enablement
Lead Scoring for Sales Enablement - Trends
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Sales lead management is a term used to describe the overall process by which potential buyers are identified, educated, engaged with, qualified, and passed to sales. It is a term that is very similar in meaning to demand generation , which also focuses on this overall process. As a comprehensive strategy for generating revenue, sales lead management falls between broader marketing initiatives such as branding and advertising, and direct one-on-one efforts such as direct or channel sales. Sales lead management begins when interest is first identified, whether through awareness efforts (social media, PR), discoverability efforts (
Rather than interpret a list or a number, they would much rather quickly look at a picture to indicate whether a person was qualified as an individual, or hot or cold as a prospect. This visual orientation is one of the main reasons for the popularity of Prospect Profiler among sales professionals, as it provides this quick, visual view of what is happening with a prospect. However, even without Prospect Profiler, these visual cues can be extremely valuable to your sales team. Having a visual indication of whether an individual is qualified and/or interested, is something you can configure ... Read More
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