Special Report on
Lead Scoring Made Easy
Lead Scoring Made Easy - Trends
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solutions is that before any purchase decision, the buyer will visit a company website at least once. And it is this visit that marketing automation platforms promise to capture as leads for a company to pursue. But many a times this very purpose is defeated by the Lead Scoring techniques used by various marketing automation platforms and companies to qualify their leads. Marketing Departments using a marketing automation platform rely on different scoring models to establish a score that defines “Sales-Ready”. It is a well known fact that one of the main gaps in Sales & Marketing alignment is the difference in definitions ...
Are you intimidated by lead scoring? Chances are if you're not implementing this practice it might be because you're making it more difficult than it has to be, according to this post. Read on to figure out how to de-mistify lead scoring! Posted by Kim Albee on February 24th, 2010 | Original Post » I am at the Online Marketing Summit in San Diego, and I spoke on the Demand Generation & Sales 2.0 Panel yesterday. It was a great conversation, with great questions from the room -- people are definitely engaged in how to generate more quality AND quantity leads -- that is for sure. Read More
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