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Blogs, RSS, podcasting, social networks. As the Web has evolved, the time it has taken new technologies—even grass-roots, beneath-the-radar developments—to move from concept to mainstream has become shockingly brief. And while we've moved beyond the idea that Web 2.0 technologies will replace wholesale what's come before them, marketers more than ever before must remain vigilant about keeping up to date with what's cutting-edge. Even in the b-to-b world, where the hype bar is set rather high, marketers can't afford to miss the next big thing in online marketing. So here are the big ...
For business people, few things are more important than reputation. Thanks to the worldwide web — which sometimes feels as vast as a universe-wide web — monitoring your online reputation demands serious attention. Only a few belittling remarks can spread like wildfire online, and damage your online image in no time. By taking some simple precautionary steps, you can not only reduce invalid criticisms about you, but you can also promote yourself. In fact, having a good online reputation is essential to branding yourself or your business. Just last week, BtoB Magazine Online reported that ... Read More
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