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Webinars can be a smart way to help people learn more about your company or brand, and e-mail marketing is one of the best ways to get the message out about an event. Here are some promotion dos and don'ts, courtesy of Janine Popick, CEO and co-founder of online marketing provider VerticalResponse. 1) Don't forget the basics. It might sound silly, but marketers often forget the most salient information when sending out a promotional e-mail, such as date, time or program name, Popick said. Identify the time zone, for example, and include opt-out—and opt-in—links. In addition, make sure there's a link ...
agency, Stein Rogan was one of two US agencies to buy themselves back in 2002. Howard, Merrell & Partners, a Raleigh, N.C. based agency, also bought themselves back from Interpublic in 2002. In 2006, the agency worked with famed director, Joseph Kahn to produce the spot for Cosmeo – the first online video homework help tool powered by the Discovery Channel . Stein Rogan + Partners had its earliest roots in two predecessor companies, Words at Work, which had as its principals Bill Killpatrick and Tom Stein and Rogan Studios, which had as its principal Mark Rogan. Words at Work was a full service integrated marketing services ...
BtoB Magazine Interview With Arkayne Founder and CTO Paul Kenjora
Recently BtoB magazine sat down with Arkayne founder and CTO Paul Kenjora.  The interview mostly focused on how marketers can use specific content to attract a target audience to their message, as well as how marketers can be more successful by identifying with their audience. Read the full interview below, it is also available at Paul Kenjora is founder and CTO of Arkayne Inc. (, whose technology automates link-building to related websites. BtoB recently asked Kenjora about how strong and appropriate online content can inspire conversations, nurture leads and boost conversions. BtoB: What factors ... market research, surveys and trends
Lead Generation for the Complex Sale a Hit with B2B Sales and ...
Ask familys is a global Christian ministry that helps build thriving marriages that reflect God�s design, and equips parents to raise their children according to morals and values grounded in biblical principles. Fueled by rave reviews from bloggers, Brian J. Carroll’s new book Lead Generation for the Complex Sale has consistently ranked among the top 100 books on in the sales and marketing book category since the book’s release on June 16. In the book, Carroll shows companies how to boost the quality and quantity of their sales leads to increase return on investment. Carroll is CEO of InTouch, Inc., a recognized ... market research, surveys and trends


Social Media Tools, Online Search Key for Business Journalists ...
a high-tech business-to-business public relations and marketing firm, today announced the findings of the 2009 Arketi Web Watch Survey: Inside BtoB Media Usage of Web 2.0. The survey reveals 68 percent of journalists consider the impact of social media on business-to-business (BtoB) reporting to be positive. The 2009 Arketi Web Watch Survey seeks to understand the use of technology by BtoB journalists covering multiple industries. A free copy of the report findings can be downloaded at “The findings from this study show that BtoB journalists have clearly embraced new media tools as a way to help them ... industry trends, business articles and survey research
Marketing Today - marketing studies, marketing research, marketing ...
According to JupiterResearch's recently released report, "Measuring Unique Visitors: Addressing the Dramatic Decline in the Accuracy of Cookie-Based Measurement," in 2004 58% of online users have deleted "cookies", which are small files often deposited on their computers by Web sites they visit. Tracking cookies is a principal means Web site operators use to track visitors, personalize their sites, and account for the effectiveness of marketing campaigns and Web site enhancements. Executives Rank Marketing Most Critical Area for Next Generation of Business Leaders industry trends, business articles and survey research
Lincoln Bjorkman Elevated to Chief Creative Officer, North America
today announced that Lincoln Bjorkman has been promoted to the chief creative officer for Digitas North America.  Bjorkman, who will now assume creative leadership across the six offices in the region, will also retain his role as exec-vp, executive creative director for Digitas' New York Region and creative leadership of one of their largest accounts, American Express.  He sits on the Digitas Senior Leadership Team and also serves a range of other agency clients that include Delta, Kraft, Samsung and Comcast. (Photo: ) (Photo:   ... market trends, news research and surveys resources


Interactive Marketing Guide 2008 - Untitled
In this guide's section on online advertising (page 26) ... Ellis Booker is editor of BtoB and BtoB's Media Business. .... THE MAGAZINE FOR MARKETING STRATEGISTS. WWW.BTOBONLINE.COM. VP-Publisher .... ners), search ads (including paid listings, contextual text links and paid inclusion), rich media (including video) ... technology research, surveys study and trend statistics
headlines and hyper-links to content on the website. .... issue and the February 5, 2001, print issue of B to B Magazine, a journal covering ... technology research, surveys study and trend statistics
Print in the Mix: Fast Facts - Social Media
The 2010 Omniture Online Analytics Benchmark Survey finds that 80% of marketers believe ROI from online marketing activities is important to measure, but only 31% of those surveyed say they can effectively measure it. Added: May 27, 2010 Marketers Indicate Social Media Important, Most Not Profiting Publication Date: April 14, 2010 While a majority of marketing professionals and company decision makers view social media as essential to their business, most have not made any money using it. Added: April 29, 2010 Nonprofits Experimenting With Social Media, Still Rely on Traditional Media Publication Date: November 12, 2009 A recent ...
When you're buying B2B print advertising, what order of importance ...
Business Development (6), Advertising (3), Internet Marketing (3), Writing and Editing (3), Graphic Design (2), Customer Relationship Management (2), Lead Generation (2), Sales Techniques (2), Search Marketing (2), Inventory Management (2), Using LinkedIn (2), Air Travel (1), Hotels (1), Job Search (1), Occupational Training (1), Event Marketing and Promotions (1), Government Services (1), Public Relations (1), Change Management (1), Packaging and Labeling (1), Project Management (1), Quality Management and Standards (1), Positioning (1), Communication and Public Speaking (1), Small Business (1), Starting Up (1), Green Business ...
CPM method of advertising could have some gas left.
I've looked around and I found this forum to be one of the best around in terms of the number of interesting people involved, smart posts and ideas being discussed! I myself very interesting in e-advertising, thus I could not believe I was missing all this fun! Anyways, just wanted to say HI to all of you. I hope to stay here for a while and share ideas/knowledge, whatever intelligent comes on my mind. :) HERE IS MY QUESTION(S) Let's talk CPM method of advertising. I personally think that web site owners could still make profits selling banner impressions (not click-throughs). For that, which is very risky, they simply ...