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Live Marketing Direct Complaints - Trends
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Here are some of the major innovations and significant online/technology trends that financial marketers should watch in the coming years. (Please note: This is by no means intended to be a comprehensive or definitive list.) What do you think will be a major trend shaping financial marketing in 2010 and beyond? Please leave your thoughts and comments below. The once-simple microsites financial institutions made for their marketing campaigns have ballooned into massive undertakings. Look at the monstrous scale of Umpqua’s “Save Hard, Spend Smart” website or GTE Federal Credit Union’s “U-22” site. These are major undertakings with ...
Companies start their social media outreach for a number of reasons and from a number of starting points: PR, sales, marketing, corporate comms, HR, IT. Whatever the reason they started their social media channels, they quickly realize that the discussion branches out into just about every area that the business covers. The key is to plan ahead for that. It may have been the case that a shoe company started a Twitter profile to talk about their corporate and social responsibility, but the conversation then turns to color offerings or return policies or shipping or coupons. The tide of ... Read More
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