Special Report on
Local Franchise Marketing
Local Franchise Marketing - Trends
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Economically-challenging times make franchisors and franchisees acutely aware of the cost of doing business. With commodity and labor costs on the rise and consumers’ disposable income in jeopardy, brands need to make their dollars work as hard as possible to drive traffic through the front doors of their businesses. In times like these, and in stable-market conditions, the allocation of franchise advertising funds to a brand’s various marketing initiatives can enable it to rise to the top of consumer preference or fall flat. It’s up to the franchisor and the franchisees to keep the latter from happening. Ultimately, ...
been alive two months but you're reading this, congratulations, you're the smartest baby in the world) I guarantee you've seen at least one ad in Kia's New Sorento campaign--the damn thing spans magazines, television, social media, online, and includes a "The Official Mid-Size Sport Utility Vehicle of the NBA" sponsorship-- even as sponsorships continue to become more ridiculous in their specificity like, " ULINE : The Official Contractor-Grade Staple Gun of the WNBA". Seriously, how many other staple gun manufacturers were clamoring for that ... Read More
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