Special Report on
Loyalty marketing, customer loyalty programs
Loyalty marketing, customer loyalty programs - Trends
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Loyalty programs are often part and parcel of a comprehensive customer relationship strategy. So welcome to our loyalty marketing best practices section. "As a customer's relationship with the company lengthens, profits rise. And not just by a little. Companies can boost profits by almost 100 percent by retaining just 5 percent more of their customers" - F.P. Reichheld Loyalty programs have been used in commerce for many years, originating in Germany where price based competition was disallowed by governmental restrictions in certain industries. In the 1950s, S&H Green Stamps rewarded grocery store and gas ...
Your #1 lost opportunity may not be what you think. It isn’t a market you were late to target, a product released without certain features, or even a ridiculously small sales and marketing budget. I know, these are ranked high in the “lost opportunity” category. So, you can see that if these still don’t rank first, the #1 spot must be a big one. It is. But it is also a no-brainer you might be embarrassed you’ve missed. Sales and marketing’s #1 lost opportunity involves your own customer pool. We all know by now that it costs 6-8 times more to sell to a ... Read More
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LOYALTY MARKETING, CUSTOMER LOYALTY PROGRAMS
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