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Lvmh And Luxury Goods Marketing
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as people become wealthier, they will buy more and more of the luxury good. This also means, however, that should there be a decline in income its demand will drop. Income elasticity of demand is not constant with respect to income, and may change sign at different levels of income. That is to say, a luxury good may become a normal good or even an inferior good at different income levels, e.g. a wealthy person stops buying increasing numbers of luxury cars for his automobile collection to start collecting airplanes (at such an income level, the luxury car would become an inferior good). [ citation needed ] The concept of luxury ...
Premium fashion brands have weathered the recession better than expected, with Asian consumers fuelling sales and sending many luxury goods companies’ pre-tax profits back into the black. By Ginanne Brownell Usually it is the A-list stars that are the focus of paparazzi snappers; at the Burberry catwalk show in London in March, Kate Hudson was certainly looking glam in her sparkly emerald outfit, Claire Danes wowed crowds with her awe-inspiring spiky heels, while Twilight star Kristen Stewart and Mary-Kate Olsen also attracted much attention. But instead of these Hollywood darlings being ... Read More
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